September 30, 2025

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Front Office Sports

ESPN struggled for years to find the right fits for its Monday Night Football booth. The network lured Troy Aikman and Joe Buck away from Fox a few years ago, and Aikman has shown why, in Michael McCarthy’s view, he’s the best game analyst working on any network.

—Michael McCarthy and Ryan Glasspiegel

Troy Aikman Keeps Showing Why He’s NFL’s Best Analyst

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There’s a reason why I think ESPN’s Troy Aikman is the best NFL game analyst in the business. The Cowboys legend knows he’s supposed to be an advocate for millions of TV viewers, not a shill for the league. He also does not provide air cover for NFL referees who are making some telecasts unwatchable with a flurry of questionable flags.

Take Aikman and Joe Buck’s performance during the Broncos-Bengals Monday Night Football game. By the third quarter of a 28–3 blowout, Aikman had had enough of the frequent penalties. A Broncos offensive lineman was penalized for a blindside block. Russell Yurk, the longtime NFL officiating executive turned on-air rules analyst, piped up that it was the right call. But Aikman said that even if some are technically correct, they don’t have to be called.

“I’m not gonna keep my mouth shut,” Aikman said. “That’s a good call. Just not a necessary call. No opportunity to try and make a play. … Nothing brings a broadcast to a screeching halt more than these yellow flags.”

That moment was quickly followed by a call for ineligible man downfield. At that point, it was the 22nd penalty called in the game, noted Buck. Once again, Aikman sounded off: “The product’s just not very good. I’m gonna be honest. It’s just not very good. I mean, this is ridiculous.”

I’m not the only one saluting a fed-up Aikman for telling it like it is. As Sports Illustrated noted: “Aikman and Buck were right—that many flags makes a NFL game very hard to watch.” Added Awful Announcing: “Regardless of who’s to blame, Aikman is right. Games with an abundance of penalties aren’t fun to watch. When they occur, the product is bad.”

Back in 2022, ESPN chairman Jimmy Pitaro pried Aikman and Buck away from rival Fox Sports via long-term deals worth a combined $165 million. With six Super Bowls under their belt, Aikman, Buck, and sideline reporter Lisa Salters vaulted ESPN NFL’s broadcast booth from what I think was the worst all the way to first among the league’s media partners. Contrast Aikman’s candor with Tom Brady, his robotic successor at Fox, who still hems and haws when it comes to bad officiating.

The aggressive Pitaro was willing to pay what it took to land Aikman and Buck with an eye toward them calling the network’s first Super Bowl in 2027 and possibly another in 2030. As Pitaro said at our live Tuned In event in New York this month: “We are all hands on deck here as we gear up for February 2027.”

During his playing days, Aikman was known as a bad interview, recalls Dale Hansen, the Dallas sportscasting legend. The three-time Super Bowl winner played things close to the vest and didn’t tolerate stupid questions. When a newly retired Aikman asked Hansen for broadcast advice, Hansen told him he had to be his own sharp, opinionated, snarky self on the air, not the boring, buttoned-down QB he played in public for years. 

“I basically told him: Show the country who the real Troy Aikman is and you’ll be a star,” Hansen tells FOS. “I think he’s done exactly that.”

Sports Is Big Business

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Fever Star Aliyah Boston Poised to Land NBC/Peacock Deal

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Aliyah Boston is getting a jump on a possible sports TV career.

The 23-year-old WNBA star is finalizing a deal to return to NBC Sports and Peacock this fall, Front Office Sports has learned. The Fever forward would serve as a studio analyst and possible game analyst for Big Ten college basketball coverage, sources say.

The 2023 WNBA Rookie of the Year first made her broadcast debut as a studio analyst for Peacock’s Big Ten women’s college basketball coverage during the 2023–24 season. 

Despite her youth, Boston has followed the dual path blazed by Fox’s Greg Olsen, ESPN’s Chiney Ogwumike, and TNT Sports’s Draymond Green of working as a sports broadcaster while still playing professionally. 

Boston, who majored in communications at South Carolina, just powered the Fever to a winner-take-all Game 5 against the Aces, which will happen Tuesday night. She’s averaging a career-best 15.0 points per game for the injury-riddled Fever, who have lost star Caitlin Clark as well as five other players.

This year has seen a blizzard of NBA, WNBA, and college basketball media hires as NBC and Amazon Prime Video staff up.

As exclusively reported by FOS reporter Ryan Glasspiegel, Chris Haynes and Marcus Thompson are joining Prime’s debut season of NBA coverage in the U.S. Haynes will serve as a league insider while Thompson will report feature stories. Meanwhile, NBC announced Monday that Sports Illustrated veteran Chris Mannix is coming aboard as a digital NBA insider. 

NBC declined to comment when asked about Boston.

Chris Haynes, Marcus Thompson Join Amazon Prime NBA Team

FOS illustration

Amazon Prime Video’s NBA coverage is beefing up its journalism ahead of the company’s maiden season broadcasting the league.

Reporters Chris Haynes and Marcus Thompson are joining the team, the network confirmed exclusively to Front Office Sports. Haynes will be a league insider, while Thompson will report feature stories.

Haynes has been one of the top NBA insiders for years, with previous stops including ESPN, Yahoo Sports, and TNT Sports/Bleacher Report. Thompson is a highly regarded reporter and columnist for The Athletic based in the Bay Area. He will remain in his role with the New York Times–owned outlet while covering the league for Amazon. 

Amazon has been busy staffing up with NBA talent. Last week, current 76ers star Kyle Lowry was added as an analyst, as were former NBA stars Rudy Gay and Jim Jackson. 

Game broadcasters include play-by-play announcers Ian Eagle, Kevin Harlan, Michael Grady, and Eric Collins. Stan Van Gundy, Dell Curry, and Brent Barry will serve as color commentators. Cassidy Hubbarth, Kristina Pink, JayDee Dyer, and Allie Clifton will be sideline reporters. The studio show will be hosted by Taylor Rooks, with analysts including Blake Griffin and Dirk Nowitzki. Dwyane Wade, Steve Nash, and Candace Parker will have dual analyst roles between studio and color commentary.

Around the Dial

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  • ESPN now boasts two possible political candidates. Stephen A. Smith has been openly mulling a presidential run, and Paul Finebaum revealed to Clay Travis of OutKick that he’s “considering” leaving ESPN to run for the U.S. Senate. Even though he didn’t know Charlie Kirk personally, Finebaum said the Turning Point USA founder’s assassination made him reconsider his priorities. The 70-year-old SEC Network host and analyst said he struggled to do his show after Kirk’s murder. “I spent four hours numb talking about things that didn’t matter to me. And it kept building throughout that weekend,” Finebaum told Travis. “I felt very empty doing what I was doing that day.”
  • ESPN/ABC televises four MLB wild-card playoff games from 1 p.m. to midnight ET on Tuesday and Wednesday. Red Sox–Yankees gets the primo spots at 6 p.m., followed by Reds-Dodgers at 9 p.m. ET.
  • Props to Bears coach Ben Johnson for saying he “disappointed” himself with his boorish halftime treatment of Aditi Kinkhabwala on Sunday. Johnson admitted he misinterpreted a question from the CBS sideline reporter. He thought she was making a statement about his “needing” to make changes–rather than asking a question. “I didn’t take that very well. So I’ll do a better job with those going forward,” Johnson said.
  • Add MJ Acosta-Ruiz to the short list of ESPN contenders who could succeed Molly Qerim as host of First Take. The bilingual journalist hosted Monday’s show with Smith, Cam Newton, and Cowboys legend Michael Irvin. Front Office Sports recently listed Acosta-Ruiz among our “19 Rising Stars in Sports Media.” We’re also hearing that highly regarded Michelle Smallmon could land an audition.
  • Fox Sports says it will team with its sister Fox Corp. streamer Tubi to show the Thanksgiving Day game between the Packers and Lions in 4K for free.
  • Longtime Rutgers football reporter Todderick Hunt died at 44 years old. “Like everyone on our staff, I’m heartbroken at the news that @TodderickHunt has died. He was a great colleague who loved covering football at the grassroots level and, recently, found his stride as a writer covering stories at the intersection of sports and culture,” NJ.com sports columnist Steve Politi wrote on X/Twitter. “Todderick had a disarming personality that made everyone comfortable around him and a GREAT sense of humor. He never missed a chance to brag about his wife, Kianna, and their four kids. He was so proud of them. This one hurts.”

Loud and Clear

The Tennessean

“ In this new era, the loyal fans are taken for granted while the league whistles at the pretty new thing in town.”

—New York Post columnist Kirsten Fleming, reacting to the NFL booking Bad Bunny to headline the 2026 Super Bowl halftime show in Santa Clara.

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Written by Michael McCarthy, Ryan Glasspiegel
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