MLB is entering the second half of its season with a solid dose of business momentum that not only has retained the historic gains of a year ago but also in many respects adds to them.

The league and national media partner Fox Sports registered an average audience of 7.6 million viewers for Tuesday’s All-Star Game across the network’s platforms, a 6% gain from a year ago and retaining the game’s status as the most-watched All-Star event in all of U.S. pro sports. Perhaps even more notably, Pittsburgh was the game’s top individual market for the first time in nearly five decades, said network executive Michael Mulvihill.

That turnout in the Steel City was no doubt burnished by the frenzy around heralded Pirates rookie pitcher Paul Skenes, who started the game for the National League and has rapidly become one of the game’s top stories. 

The All-Star Game viewership, however, is just one metric in a series of gains thus far this season for the league. Among the others:

• Attendance: The league is averaging 28,805 tickets sold per game, up nearly 1% from a year ago. But critically for the league, the slight increase retains all of the 9.6% boost from 2023 that was fueled heavily by the successful introduction of MLB’s pitch clock. The league is also doing so despite the soon-relocating A’s averaging a paltry 7,731 per game, a figure just 60% of MLB’s second-worst home draw, the Marlins. 
• National TV ratings: ESPN and Fox are posting gains for their MLB coverage, with ESPN up by 6% to an average of 1.59 million per game, and Fox is enjoying a similar 7% bump to an average of 1.98 million per game. 
• The draft: MLB’s efforts to put more attention on its draft, and its young talent more broadly, are paying off as the first-round coverage on ESPN and the MLB Network drew a combined average audience of 863,000. While still a fraction of the comparable numbers for the NFL and NBA, the figure was still up by 16% from a year ago and the event’s second-best figure on record. 

Remaining Hurdles

Even with those results, MLB still has a series of pressing issues, as it did at the start of the season, including the near- and long-term future of the A’s, the rebuked Nike-designed uniforms now being corrected, the status of the bankrupt Diamond Sports Group, and growing economic imbalance within the game.

Monday’s Home Run Derby, meanwhile, posted an average audience of 5.45 million, an 11% drop and that competition’s worst mark since 2014. The viewership decrease arrived as an adjusted competitive format did not deliver the excitement this event has seen in prior years.  

Regular-season MLB play will resume Friday with 14 games. 

As the fall approaches, the first season with an expanded 12-team College Football Playoff is just around the corner. But earlier this year, before this new era began, talk of the playoff growing to 14 or even 16 schools consumed the sport.

The format’s evolution is accompanied by another changing of the guard, too. Last month, Rich Clark officially took over as the executive director of the CFP, as Bill Hancock stepped down. Clark, most recently a superintendent for the Air Force, has been revealing his outlook for the CFP while making the rounds at various conference football media days, last week with the Big 12 and this week with the SEC.

Clark said despite the speculation, CFP leaders want to see how the inaugural 12-team field plays out before making more changes. “I would not make that assumption,” he said Wednesday when asked about eventually growing to at least 14 teams. 

For now, fans shouldn’t expect any significant developments until next year. “After the playoff is concluded, we’re going to look back and see what worked, what didn’t, and how can we make it better,” Clark said. “Especially in the early days, I think it’s important for us to be open-minded and not take things off the table … and not lock ourselves into anything.”

ESPN is paying $7.8 billion for CFP media rights through 2032, but it is sublicensing some games to TNT Sports for an undisclosed sum. Further expansion could give even more broadcasters an opportunity to hop on the playoff bandwagon.

Coastal Conflict

The ACC’s media days don’t start until next week, but the conference has been making headlines this week. There are more developments surrounding legal action associated with Florida State’s and Clemson’s attempts to potentially find new homes without paying exorbitant exit fees of hundreds of millions of dollars.

In an effort to squash a lawsuit from Florida attorney general Ashley Moody, the ACC has agreed to share a redacted version of its ESPN media-rights contract with Moody’s office. The documents will still not be available to the public, though. 

A ‘Political Win’

So, is this a win for FSU, the ACC, or a moot point? 

“The ACC’s decision to provide the Florida attorney general with its media contracts may seem like a big win for FSU,” says Front Office Sports college expert Amanda Christovich. “But in reality, it won’t change much—the actual media contract has always been available to FSU to view and is part of the lawsuit for the school to leave the conference. Mostly, it’s a political win for AG Ashley Moody, who clearly wants to appear to be supporting her local schools in their conference realignment endeavors.”

The legal rift will no doubt be a major talking point next week in Charlotte at the ACC’s first media days as a 17-team conference, with the addition of Cal, Stanford, and SMU.