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Front Office Sports - The Memo

Morning Edition

February 24, 2026

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By the end of this year, the Public Investment Fund of Saudi Arabia will have invested more than $6 billion in LIV Golf. The league, now in its fifth season, was spending an average of $100 million per month in 2024 and 2025, financed by regular capital injections from the PIF.

—David Rumsey

First Up

  • Paramount is upping its bid for Warner Bros. Discovery. If WBD deems the new offer superior to Netflix’s, the streamer will have four days to respond. Read the story.
  • The WNBA told players the season will be delayed without a new CBA by March 10. Read the story.
  • NBC said it averaged 23.5 million viewers for its coverage of the 2026 Winter Games from Italy, up 96% from the 2022 event in Beijing. Read the story.
  • Penn Entertainment is adding three directors to its board to end a long-standing dispute with an activist investor. Read the story.

Saudi PIF Will Have Spent More Than $6B on LIV Golf by 2027

Reinhold Matay-Imagn Images

With LIV Golf two events into its fifth season, the Public Investment Fund of Saudi Arabia’s total spend on the league’s operations is projected to surpass $6 billion by the end of this year, new financial figures from Money in Sport reveal.

That estimate comes as the PIF’s investment in LIV, which launched in 2022, has now reached at least $5.3 billion, following a $266.6 million capital injection approved by PIF governor Yasir Al-Rumayyan on Feb. 1. In 2024 and 2025, LIV’s net spending averaged $100 million per month, financed by regular capital injections from the PIF, per the report.

In 2024, LIV Golf Ltd., the U.K.-based firm that runs LIV’s non-U.S. operations, publicly reported losses totaling $461.8 million. Other LIV operations, like its U.S.-based tournaments, fall under the U.S.-based LIV Golf Inc., which is private and does not release specific financial figures.

How Is LIV Spending Its Money?

Several key areas of operations are costing LIV the most money.

Tournament prize money and bonuses paid out to players and teams since 2022 will reach roughly $1.9 billion by the end of this year, with just over $500 million set to be awarded during the 2026 season. Event purses this year rose to $32.3 million from the $25 million the previous four seasons.

LIV’s biggest stars all attracted nine-figure contracts upon signing, including Jon Rahm, Bryson DeChambeau, Phil Mickelson, Brooks Koepka, Dustin Johnson, and Cam Smith. Many other players in LIV’s early days received contracts worth at least $10 million.

LIV also funds its event operations and broadcast production, although those costs are not public.

The league brings in some revenue from selling sponsorship deals, international media rights, ticket and merchandise sales, and contracts with some local governments in the markets that host tournaments. In January, LIV executives said they were laying the “groundwork” to sell team ownership stakes to outside entities, with the goal of $1 billion valuations for all 13 franchises.

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FOS on TGL

  • Former LPGA star Michelle Wie West will play in WTGL, the women’s version of the indoor golf league launching later this year. Read the story.
  • Talks are heating up between WTGL and interested media partners, as there’s growing interest in women’s sports among TV networks and streaming giants. Read the story.
  • TGL co-owner Alexis Ohanian says LPGA star Nelly Korda was right to question launching a separate women’s league instead of integrating teams. Read the story.
LOUD AND CLEAR

Winning Isn’t Everything

Feb 23, 2026; Tempe, Arizona, USA; Los Angeles Angels outfielder Wade Meckler (53) signs autographs prior to a spring training game against the Texas Rangers at Tempe Diablo Stadium.

Matt Kartozian-Imagn Images

“The number-one thing fans want is affordability. They want affordability. They want safety, and they want a good experience when they come to the ballpark. Believe it or not, winning is not in their top five.”

—Angels owner Arte Moreno speaking about fan surveys the club has conducted. Attendance has stayed steady at around 2.5 million each of the last four years as Los Angeles’s streak of losing seasons has reached 10. The team is also still trying to determine a local television home after previously reaching a streaming deal with MLB Media. “We have to get our TV thing worked out, and we just have to improve our brand.”

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Editors’ Picks

FBI Director Catches Heat for Drinking in Locker Room After U.S. Men’s Hockey Victory

by Ben Horney
Kash Patel was in Italy on official business, a spokesman said.

NFL Sees No New Calls to Ban Controversial Tush Push

by Eric Fisher
As the play’s effectiveness ebbs somewhat, so does the urgency for change.

As Attention Shifts to LA28, Focus on Casey Wasserman Intensifies

by Eric Fisher
Marketing ramps up for Los Angeles while organizing committee questions persist.
Events Video Games Shop
Written by David Rumsey
Edited by Katie Krzaczek, Ben Axelrod, Catherine Chen

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