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Front Office Sports - The Memo

Afternoon Edition

May 21, 2025

NFL commissioner Roger Goodell had been advocating for a ban on the Tush Push. However, 10 owners decided to vote against the ban—a victory for the Eagles, who perfected the play, and a rare defeat for Goodell.

—Eric Fisher, David Rumsey, and Colin Salao

(Tush) Push On: NFL Owners Reject Ban on Controversial Play

Eric Hartline-Imagn Images

In a stunning reversal, the Tush Push has survived a seemingly certain ban by NFL team owners.

After a formal proposal from the Packers was previously passed by two separate committees, NFL owners voted to keep the oft-debated play. Multiple reports and sources said there were 10 votes against the ban, with the 22 votes for it coming in two below the needed 75% threshold for it to be enacted. That suggests the subject will likely be revisited in the months to come. 

Still, the vote is a surprising rebuke of commissioner Roger Goodell, who was said to have favored a ban, though he denied that Wednesday. Despite no specific incidents of player injury last year from Tush Push plays, advocates of a ban have repeatedly cited health and safety concerns, as well as aesthetic ones in which the play has been likened to rugby. 

A vote to outlaw the accentuated quarterback sneak was previously tabled in early April at the league’s annual meeting. The Packers then presented the proposal again for this week’s spring meeting in Minnesota with slightly adjusted language.

A key swing in sentiment, however, could have emerged Wednesday morning from both Eagles owner Jeffrey Lurie and former center Jason Kelce, who each spoke passionately before the other team owners in defense of keeping the play legal. The pair made arguments regarding the safety concerns, as well as making a point as to how seldom the play occurs over the course of all NFL games, with it happening less than 0.3% of the time.  

The Eagles then made their views known publicly within minutes of the vote, releasing a social media post reading simply, “Push On.” The team followed that up by posting a 26-minute video reel of Tush Push plays on YouTube.

Coincidentally, the 22–10 vote for the ban was also the same score by which the Eagles defeated the Packers in last year’s playoffs. 

“We took all the necessary vote counts and realized this was not a rule that was ready to be passed,” said NFL competition committee chairman Rich McKay. “Twenty-four [votes] is a high bar, and it should be.”

Playoff Withdrawal

Goodell’s influence, meanwhile, also faltered somewhat regarding a proposed change to playoff seeding. Another previously tabled proposal, issued by the Lions, would have eliminated guaranteed home games for division champions and instead seeded conference playoff participants strictly on win-loss records.

The impetus behind this potential change was to bring more importance to late-season games, and keep teams from resting starters in the final weeks of the regular season—in turn aiding television viewership. Ultimately, though, the Lions withdrew the proposal as team support remained far short of the necessary 75% threshold, and it, too, could be revisited later.

Among the issues likely to still be sorted out is whether this change will require a companion one to the NFL’s current and carefully calibrated method of determining the schedule each year.

FRONT OFFICE SPORTS HONORS

Innovating and Elevating

Building on last year’s partnership with Sports Innovation Lab, the Most Innovative awards spotlight the trailblazing organizations redefining the sports industry through creativity and progress.

The Most Innovative awards consist of eight categories: venues, college athletic departments, leagues, teams, events, tech companies, brands, and media companies. 

Sports Innovation Lab’s methodology utilizes in-depth research methods and data analysis—including proprietary transactional datasets and social listening tools, among others—to establish criteria for each award. Evaluation areas include partnerships, data and technology, and environmental and social impact. 

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NHL Playoffs TV Ratings Down Big in U.S. but Surging in Canada

Nick Turchiaro-Imagn Images

The NHL has entered the conference finals of the Stanley Cup playoffs with a massive dip in U.S. postseason TV ratings.

Through the first two rounds, games on ESPN platforms are down 28% compared to the 2024 playoffs, averaging 886,000 viewers per broadcast, while games on TNT Sports platforms are down 19% year over year, averaging 882,000, according to Nielsen ratings cited by Sports Media Watch.

Second-round games were down 25% to 1.2 million on both ESPN and TNT Sports platforms. That mirrors an early playoff trend that saw the U.S. TV ratings down 27% after the opening slate of Round 1 games.

One major variable to consider when analyzing playoff viewership in the U.S. is that five of the 16 postseason participants were Canadian franchises, up from four last year. ESPN and TNT Sports broadcast only to U.S. viewers, as the NHL has separate media-rights deals in Canada.

Three teams north of the border reached the second round, and the Oilers are the lone Canadian squad in the final four. Per the NHL, second-round games averaged 2.2 million viewers in Canada, up 45% from last year. When factoring that in, combined U.S. and Canada TV audiences for the playoffs so far are up 5% from last year, averaging 2.8 million viewers per game.

Final Acts

The Oilers begin their Western Conference finals series against the Stars on Wednesday night. Edmonton, should it win, could end up in a Stanley Cup Final rematch against the Panthers, who beat the Hurricanes in Game 1 of the Eastern Conference finals on Tuesday night.

Despite the Oilers hailing from Canada and the Panthers not being in a traditional hockey market, the two teams ended up in a Stanley Cup Final Game 7 last summer that was the NHL’s most-watched game on any network in five years. Florida’s championship-clinching victory drew 7.7 million viewers on ABC.

EXCLUSIVES

Two New Deals, One Big Departure

FOS broke a trio of sports media stories Wednesday. First, Michael McCarthy exclusively reported that NFL RedZone host Scott Hanson has agreed to terms with NBCUniversal to host a Gold Zone whiparound show during next year’s Winter Olympics. Hanson is also expected to return to his RedZone responsibilities.

Second, Ryan Glasspiegel broke the news that eight-year NFL linebacker Manti Te’o would replace Akbar Gbajabiamila on NFL Network’s Good Morning Football.

Third, Glasspiegel also reported that SportsCenter host Stan Verrett would leave ESPN this summer after 25 years. 

For all of our sports media news and analysis, you can subscribe to the twice-weekly “Tuned In” newsletter.

Paige Bueckers’s WNBA Debut Delivers 121% Ratings Bump on Ion

Kevin Jairaj-Imagn Images

Caitlin Clark is the WNBA’s biggest needle mover, but the pro debut of Paige Bueckers showed the Bueckers Bump exists.

Friday’s opening-night game between Bueckers’s Dallas Wings and the Minnesota Lynx drew 639,000 viewers on Ion, the network announced Tuesday. The back half of Ion’s Friday doubleheader—the first official game of the Golden State Valkyries, who faced the Los Angeles Sparks—drew 581,000 viewers. 

The average of the two games is 612,000 viewers, a 121% increase from the 277,000 comparable window last year (Washington Mystics vs. Connecticut Sun, Seattle Storm vs. Lynx), though that was not on opening night.

Ion averaged 677,000 viewers for the 43 games it broadcast in 2024, a 133% increase from 2023. However, excluding broadcasts that included Clark and the Indiana Fever, Friday’s doubleheader would be the second- and third-most-watched games ever on Ion, according to Sports Media Watch. 

One day later, Clark and Fever drew 2.7 million viewers against Angel Reese and the Chicago Sky on ABC, the most-watched game ever on ESPN platforms, regular season or playoffs. WNBA regular-season games on ESPN platforms last year averaged 1.2 million viewers.

The first Wings game on ESPN platforms will be June 3 on ESPN against the Storm. They have two games on ABC this season: July 13 against the Fever and Aug. 17 vs. the Las Vegas Aces.

Bueckers did not have a particularly good game in her debut, scoring just 10 points and grabbing 7 rebounds on 3-for-10 shooting. But the No. 1 pick in the 2025 draft bounced back Monday with 19 points, 6 rebounds, and 8 assists on 50% from the field in a Wings loss to the Storm.

FRONT OFFICE SPORTS TODAY

Tush Push Stays, What’s Next?

FOS illustration

The NFL owners voted against the ban on the Tush Push, but by only a small margin. Although it won’t be outlawed this season, it is likely to be revisited, according to FOS newsletter writer Eric Fisher. We discuss that and more from the owners meetings.

Plus, 10-time Gold Glove winner Ken Griffey Jr. has experienced a prolific post-baseball career that’s only about to get better. He and Michael Collins of ESPN join to discuss their new show Caddie & The Kid, and Griffey’s second act as a sports photographer.

Watch the full episode here.

STATUS REPORT

Two Up, One Down, One Push

Kirby Lee-Imagn Images

Hard Knocks ⬆ The annual docuseries from NFL Films and HBO will follow the Bills for the 2025 training camp version of the show, and all four teams from the NFC East for the in-season version. That includes the Giants, who were the subject of the controversial offseason edition of the show last year.

Notre Dame and Wisconsin ⬆ The two schools will play in Lambeau Field on Sept. 6, 2026, the first time a college football game will be played at the home of the NFL’s Packers since 2016. The two sides were scheduled to meet in Lambeau Field in October 2020, but it was postponed due to the COVID-19 pandemic.

Team Penske ⬇ The IndyCar team fired president Tim Cindric, managing director Ron Ruzewski, and GM Kyle Moyer on Wednesday, following rule violations last weekend that resulted in drivers Josef Newgarden and Penske teammate Will Power being sent to the back of the grid for Sunday’s Indianapolis 500. Last year, Team Penske was involved in a cheating scandal that resulted in points deductions.

Manny Pacquiao ⬆⬇ The 46-year-old Filipino boxer confirmed on Instagram that he is coming out of retirement to face Mario Barrios, 30, for the WBC welterweight championship on July 19 in Las Vegas. Pacquiao, who retired in 2021, is the only boxer to win world championships in eight different weight divisions. He served as a senator in the Philippines from 2016 to 2022, but had a failed presidential bid in 2022 and was not voted in as a senator during the country’s election last week.

Conversation Starters

  • Seth Jarvis’s friends drove 30 hours from Canada to North Carolina to watch him play in the Stanley Cup playoffs for the Hurricanes. Check it out. 
  • The US Open has unveiled an $800 million upgrade to Arthur Ashe Stadium and the USTA Billie Jean King National Tennis Center that includes 2,000 more seats and new clubs and restaurants. Take a look.
  • Liberty softball beat No. 1 Texas A&M in College Station to advance to the super regionals for the first time in school history. Watch the winning play here.

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Written by Eric Fisher, David Rumsey, Colin Salao
Edited by Matthew Tabeek, Or Moyal, Catherine Chen

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