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Front Office Sports - The Memo

Afternoon Edition

August 25, 2025

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Michigan made waves last fall by flipping top recruit Bryce Underwood from LSU on a $12.5 million NIL deal, backed by billionaire Larry Ellison. Underwood will now start as a true freshman, with Ellison potentially getting an early return on his investment.

—David Rumsey, Eric Fisher, and Colin Salao

$12.5M Freshman Bryce Underwood Named Michigan’s Starting QB

Detroit Free Press

Michigan will begin its 2025 football season with $12.5 million true freshman quarterback Bryce Underwood under center, coach Sherrone Moore announced Monday.

“He’s earned the opportunity,” Moore said in publicly naming Underwood the Wolverines’ Week 1 starter. “It was not given to him. He took ownership of the team.” 

No. 14 Michigan hosts New Mexico at 7:30 p.m. ET on Saturday, then travels to No. 18 Oklahoma on Sept. 6. Underwood, 18, was widely expected to become the starting quarterback after agreeing to a massive eight-figure NIL (name, image, and likeness) deal that helped flip his commitment from LSU to Michigan last November. Underwood played at Belleville High School, just outside of Ann Arbor, and was the No. 1–ranked recruit of the 2025 class.

The unprecedented NIL deal was funded by billionaire technology and media tycoon Larry Ellison. Last fall, the deal was believed to be worth at least $10 million over four years, and On3 has reported it could be as high as $12.5 million over that same time frame. LSU had been offering Underwood closer to $1.5 million annually in NIL money.

Michigan’s Next Chapter

Underwood’s highly anticipated college debut will come as Michigan deals with the fallout from the school’s sign-stealing scandal.

Michigan was hit with fines that will total at least $20 million, and Moore will serve a previously self-imposed two-game suspension that will see the Wolverines without their head coach for the Sept. 13 game against Central Michigan and the Sept. 20 matchup at Nebraska. The school has said that it intends to appeal the fines that were levied by the NCAA.

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Front Office Sports and Gainbridge® go behind the scenes of the inaugural 2024–25 season, capturing the energy, challenges, and triumphs of building a professional women’s soccer league from the ground up. With perspectives from league president Amanda Vandervort, Gainbridge’s chief of sponsorships Mike Nichols, and players Addie McCain, Emina Ekić, and Jordyn Listro, the story explores how this league is redefining the sport and inspiring the next generation.

MLB Revives Field of Dreams Game After Big Early TV Ratings

Joseph Cress-Imagn Images

MLB is going back to the Iowa cornfields as part of its special-event strategy for 2026. 

The league is finalizing plans to have a third iteration of its Field of Dreams Game next year, sources tell Front Office Sports, reviving a strategy used by the league in 2021 and 2022. The Phillies and Twins will play at a complex adjacent to the filming site of the famed 1989 baseball movie of the same name that starred Kevin Costner. 

The first two trips to Iowa were successful, with the first one involving the Yankees and White Sox averaging 5.9 million viewers on Fox, representing the most-watched game in the regular season since 2005. A return the following year involving the Cubs and Reds nearly halved to an average of 3.1 million viewers, but still represented by far the high-water mark for MLB’s 2022 regular season, except for a game in Aaron Judge’s historic home-run chase later that year. 

The 2026 event will be a continuation of MLB’s run of domestic special-event games, an effort that this year saw the league go to Bristol Motor Speedway. The MLB Speedway Classic, though marred by rain and an overnight postponement, set a single-game attendance record.

The Phillies and Twins will play in a newly developed permanent field as the Field of Dreams site, now owned by the nonprofit Dyersville Events Inc., that is being developed into a large-scale youth baseball complex. The first two MLB games there happened at a temporary venue. The site also remains a popular tourist attraction. 

The development of the plans for another Field of Dreams game additionally arrives as the league is planning to release on Tuesday its 2026 regular-season schedule. 

While that release might not match the intensity or spectacle of those for the NFL or NBA, the unveiling of the MLB slate nonetheless will set in motion a wide range of planning across numerous constituencies—including individual teams setting promotional calendars, fans and tour companies making travel arrangements, and broadcast and streaming networks angling for top matchups. 

Those media outlets will look a bit different from this year as MLB is also in the midst of finalizing a set of national-level rights deals for the 2026–28 seasons.

EXCLUSIVE

WNBA CBA Deal by Oct. 31 Now in Doubt

With a little more than 60 days until the WNBA’s CBA deadline, the players’ union says the league is showing a “lack of urgency”—raising doubts a new deal will be reached by Oct. 31 and fueling concern about a possible work stoppage. For more on the high-stakes negotiations, read Annie Costabile’s exclusive story here.

Medvedev Slams US Open Umpire After Cameraman Walks on Court

Geoff Burke-Imagn Images

On the US Open’s first Sunday start instead of Monday, the story of the night was about a controversial umpire call caused by a cameraman.

The night match between 2021 US Open champion Daniil Medvedev and France’s Benjamin Bonzi was delayed more than six minutes in the third set. Bonzi was serving for the match and missed his first serve when a cameraman walked onto the court.

Umpire Greg Allensworth told the cameraman to “get off the court,” then awarded Bonzi first serve due to the delay caused by outside interference. Boos started to rain down from the audience at Louis Armstrong Stadium in New York, and Medvedev, who is known as one of the most expressive tennis pros, encouraged the fans to show their disapproval.

Medvedev approached the umpire to show his displeasure with the call, even shouting at the camera, “Reilly Opelka was right!” a reference to the American pro’s request to have Allensworth suspended back in February. The incident at the Dallas Open was also due to external interference at a match.

The crowd would continue to roar even after Medvedev returned to the baseline, chanting “second serve” even as Allensworth asked for them to quiet down. Bonzi would eventually serve, losing match point and two consecutive sets before taking the match in the fifth set.

The US Tennis Association said the photographer had his media credentials for the US Open revoked because of the incident. 

After the match, Bonzi called it his “best victory ever,” but he also believes Medvedev crossed the line.

“The rule is the rule. The guy went on the court between two serves. I mean, it’s not my call to say first serve. And I think yes, Daniil started it, and he put oil on the fire. He went with the crowd crazy. He went with them.”

Medvedev, who has lost in the first round in three of the four Grand Slams this year, said his gripe was not against the photographer, but the call made by Allensworth.

“I was not upset with the photographer. I was upset with the decision,” Medvedev said.

Asked whether he expects a fine for his behavior, Medvedev said he has “no idea,” but that they fine players like him more than others. 

“[Nick] Kyrgios, me, [Alexander] Bublik. Who else? Reilly. Even if Reilly is a nice guy, and they fine him just because they don’t like him,” Medvedev said.

FRONT OFFICE SPORTS TODAY

Inside the Rough Start for US Open

FOS illustration

The US Open adopted its first 15-day schedule, but players are not happy about it, says FOS reporter Colin Salao. He joins Baker Machado and Renee Washington to explain the scheduling situation and the brutal moment in Daniil Medvedev’s opener where a photographer mistakenly walked onto the court and caused an uproar in the crowd that delayed the match.

Plus, former Patriots cornerback and NBC football analyst Devin McCourty gives his thoughts on Micah Parsons’s holdout, Travis Hunter’s NFL position, and Shedeur Sanders’s outlook with the Browns. He also speaks about the media feud between his former head coach Bill Belichick and Patriots owner Robert Kraft, which only seems to be getting worse.

Also, Tommy Fleetwood has his moment, Terry McLaurin ends his holdout, and the NFL makes a surprising choice for its first official fashion sponsor. 

Watch the full episode here.

STATUS REPORT

Three Up, One Down

Nathan Ray Seebeck-Imagn Images

Shilo Sanders ⬇ The Buccaneers released the undrafted rookie free-agent safety on Sunday, following an incident in Saturday’s preseason finale in which Sanders punched Bills tight end Zach Davidson. Sanders, the son of Pro Football Hall of Famer Deion Sanders, was battling for a backup spot. However, it’s possible Tampa could re-sign him to the practice squad after final cuts are made.

Ian Finnis ⬆ Tommy Fleetwood’s caddie is likely set to earn $1 million from the Tour Championship. Golfers typically pay their caddies 10% of prize money for a tournament victory. Fleetwood cashed a $10 million winner’s check Sunday at East Lake Golf Club, winning both the Tour Championship and the PGA Tour’s FedExCup.

Valtteri Bottas and Sergio Pérez ⬆ The 35-year-old drivers are expected to be the two representatives for Cadillac when they join the Formula One grid in 2026, according to multiple reports. The official announcement will reportedly be made before this weekend’s Dutch Grand Prix. Both veterans are multiple-race winners, but are not on the grid this year.

Southeast Asian tennis ⬆ The Philippines’ Alex Eala and Indonesia’s Janice Tjen made history at the US Open on Sunday. Eala became the first Filipino to win a Grand Slam singles main draw match, while Tjen was the first Indonesian to win in 22 years. They are guaranteed $154,000 for advancing to the second round, which is nearly twice as much as Tjen’s WTA career earnings ($82,632).

FRONT OFFICE SPORTS LIVE

Claim Your Spot at Tuned In

Front Office Sports returns to The Times Center in Manhattan on Sept. 16 for Tuned In. 

This daylong event will feature candid conversations with the biggest names in sports media, including:

  • Adam Silver, NBA
  • Rob Manfred, MLB
  • Kim Ng, AUSL
  • Jimmy Pitaro, ESPN
  • Eric Shanks, FOX Sports
  • Luis Silberwasser, TNT Sports
  • Jay Marine, Amazon
  • Rick Cordella, NBC Sports
  • Betsy Riley, NBC Olympics
  • Maria Taylor, NBC Sports
  • Ian Eagle, CBS Sports
  • Noah Eagle, NBC Sports

Additionally, Stephen A. Smith and Clay Travis will hit the stage for a fiery debate about sports and politics.

Included in your ticket is a full day of programming, lunch, top-tier networking opportunities, and a post-event cocktail hour.

Secure your ticket now.

Conversation Starters

  • Watch the moment Tommy Fleetwood won his first PGA Tour title—and $10 million—at the Tour Championship in Atlanta. 
  • A basketball-themed drone show in New York City went viral after displaying Michael Jordan over the East River. Take a look.
  • Kansei Matsuzawa taught himself to kick by watching YouTube videos in Japan. On Saturday, he hit the game-winning field goal to lift Hawai‘i over Stanford. Check it out.

Editors’ Picks

Crypto Group Claims Responsibility for NFL, PGA Dildo Tosses

by Margaret Fleming
The group behind many WNBA incidents says it has struck again.

Schools Are Hesitant to Allow PE Into Their Athletic Departments

by Amanda Christovich
Regardless of budget, schools don’t believe the risk is worth the reward.

Private Equity Enters College Sports—Without the Equity

by Ben Horney
As college football starts, lending agreements have become PE’s best way in.
Advertise Awards Learning Events Video Shows
Written by David Rumsey, Eric Fisher, Colin Salao
Edited by Matthew Tabeek, Or Moyal, Catherine Chen

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