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Front Office Sports - The Memo

Afternoon Edition

February 10, 2026

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What counts as a performance? A disputed Cardi B halftime cameo during Super Bowl LX on Sunday has turned into a messy test case for prediction markets.

—Ben Horney and Eric Fisher

Cardi B Is Cautionary Tale for Prediction Markets

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Grammy-winning rapper Cardi B was dancing and singing as part of Bad Bunny’s Super Bowl halftime show on Sunday. Whether the cameo counts as her “performing” is a topic of much debate on prediction-market platforms Kalshi and Polymarket.

More than $47 million was put on Kalshi’s market for “who will perform at the Big Game?” Kalshi declined to share specifics on how much of that total was placed on Cardi B.

On Polymarket, there was just under $10 million placed on “who will perform at 2026 Big Game halftime show?” That $10 million figure comes only from Polymarket’s international site; its U.S. app had only one Super Bowl market—on which team would win. Of the total $10 million, more than $5 million was put on Cardi B (although it’s not clear how much of that total was traded on “yes” she would perform versus “no” she would not).

The way both markets were resolved has frustrated some traders. As first reported by Dustin Gouker in his “Event Horizon” newsletter, at least one user filed a complaint with the Commodity Futures Trading Commission, the federal regulator charged with policing prediction markets, over the way Kalshi handled the situation.

On Kalshi, it’s important to read the fine print. Under Kalshi’s rules, singing and dancing counted as a performance, but just dancing in the background did not. Although Cardi B appeared to be singing, it’s possible she was simply “mouthing” the words, a person familiar with how Kalshi handled the market tells Front Office Sports. Because of the ambiguity, Kalshi settled the market at its last-traded price, which it determined to be “fair value.” That means people who traded “no” on Cardi B performing took home 74 cents for each dollar traded, while those who traded “yes” got the other 26 cents. All funds traded were distributed to users, the person says; Kalshi keeps none of it. 

Kalshi’s determinations are made by a “markets team” that includes lawyers, former traders, and market experts, although further specifics were not disclosed. In the Kalshi “help center” on its website, it says “our markets team is always eager to assist and provide clarity on any rules or procedures. If you find yourself confused or in need of more information before purchasing shares in a market, do not hesitate to reach out. We aim to provide you with all the necessary information to make informed decisions.”

Adhi Rajaprabhakaran, who according to LinkedIn worked at Kalshi for almost three years—including on “market structure”—posted on X/Twitter that “there was a brief period of my life where it was my job to come up with these judge-like settlement decisions on the fly” and “I absolutely do not miss it, lol.”

On Polymarket, the rules around the Cardi B market were less robust. Initially, the site simply said the market would resolve to “yes” if Cardi B “performs live and in person” during the halftime show, and that otherwise it would resolve to “no.” At some point, Polymarket added a note with “additional context,” saying that a “qualifying performance” included “participation in the halftime show without singing so long as the aforementioned criteria are met.”

Initially, the Cardi B market resolved to “yes,” she performed. But that outcome was disputed as traders cried foul, with some saying in comments under the market on Polymarket’s website that the additional context was added only after the halftime performance happened. “It just keeps getting more dodgy,” one trader wrote in a comment that included crying laughing emojis. “They’ve just added ‘additional context’ after the event has occurred.”

Any user is allowed to initiate the dispute process within two hours of a market being resolved. 

Disputes are debated and voted on by holders of the UMA crypto token. During the debate period, Polymarket users can “contribute evidence to the discussion” on the “UMA Discord” server, and once token holders cast votes, whichever side of the debate gets a majority vote is the winner. In this case, a final decision is expected by the end of the day on Feb. 11. 

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EXCLUSIVE

Nebraska Athletes Investigated Over NIL Deals

Athletes at Nebraska are under investigation over unreported NIL deals, Front Office Sports has learned. For more on the College Sports Commission’s inquiry and what it signals for NIL enforcement, read Amanda Christovich’s story here.

ESPN Takes Over MLB.TV As New Rights Deal Kicks In

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A key element of MLB’s significantly reworked rights deal with ESPN goes fully into effect Tuesday, as the Disney-owned outlet will begin its distribution of the league’s MLB.TV out-of-market streaming service.

Nearly three months after finalizing a three-year pact that retools ESPN’s baseball rights, the new deal will look to combine ESPN’s new direct-to-consumer service with MLB.TV, a 23-year-old product that is one of the longest-running and most successful ventures anywhere in sports streaming.

There will be three primary ways to acquire MLB.TV in the new structure, beginning Tuesday:

  • Current subscribers of ESPN Unlimited, the highest tier of ESPN’s DTC service that costs $29.99 per month unbundled, can get MLB.TV for $134.99 for the entire season—a $15 discount from the regular price.
  • Existing MLB.TV subscribers that predate the new ESPN-MLB pact will auto-renew at the regular price, and they don’t need to have any interaction with ESPN Unlimited unless they choose to do so. 
  • Fans who don’t have ESPN Unlimited can purchase MLB.TV for the normal $149.99 price, and then get a free month of ESPN Unlimited. That latter subscription then auto-renews after that initial month, and it requires an active cancellation to stop but largely resembles the first option. These first two options will be the avenues for new MLB.TV subscribers.

The latter group, at least in the short term, will be the largest subset of MLB.TV subscribers. The integration of the ESPN and MLB streaming services, however, was a fundamental part of the new rights deal. The revised pact kept the same $550 million annual fee but jettisoned prior inventory, such as the Sunday night primetime package, in favor of ventures such as this.

A Different Deal 

That’s a long way from a year ago, when ESPN and MLB opted out of the final three years of the prior deal, prompting a series of barbs between the two. Later, after a cooling period, talks between the two sides resumed, ultimately leading to the deal struck last fall. 

“It’s certainly been a journey, but we are closer and more directly connected with MLB than we ever have been,” ESPN EVP of programming and acquisitions Rosalyn Durant told Front Office Sports. “What we’re doing now with MLB.TV is definitely a big step forward for us, but we believe, also for fans.”

As has been the case, the out-of-market package will enforce existing blackout rules. There ultimately will be a local-level integration, too, as ESPN Unlimited is also expected in 2027 to begin including teams that have their local games produced and distributed by the league. That is expected to involve half the league following a large-scale departure from embattled regional sports network operator Main Street Sports Group.

Monthly subscription options for MLB.TV through ESPN will also be available. 

There is certainly potential for confusion for fans in the new structure, though. During the recent Australian Open, streaming coverage of tournament matches was split between ESPN Unlimited and the lower-tier ESPN Select, prompting widespread fan outcry.

FRONT OFFICE SPORTS LIVE

Thank You to Our Partners

On Friday, Front Office Sports and Excel Sports Management hosted the second-annual Breakfast Ball in San Francisco ahead of the Big Game.

More than 250 athletes, executives, and celebrities joined us at TPC Harding Park for an all-day golf and hospitality experience inclusive of networking, various golf activities, brand activations, and more.

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Learn more about the event here.

STATUS REPORT

Two Up, One Down, One Push

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Olympic medals ⬇ American skier Breezy Johnson and other Olympians are seeing their medals break shortly after winning them. Johnson said her gold medal came loose from the ribbon after she jumped up and down in celebration, resulting in it breaking. Other athletes who have reported medal issues include U.S. figure skater Alysa Liu and German biathlete Justus Strelow.

Unrivaled ⬆ The first in-season trade in league history was completed Monday, and it included four teams. Breeze BC acquired Courtney Williams, Vinyl BC received Saniya Rivers, and Hive BC acquired Azurá Stevens from Rose BC, which did not receive anything in return. Clare Duwelius is the league’s GM and orchestrated the move in response to Breeze guard Aari McDonald being ruled out for the remainder of the Unrivaled season. 

NFL trades ⬆⬇ ESPN’s Adam Schefter reported some teams are expected to pursue a change to the league’s trade limits this offseason. Currently, teams can only trade picks from three years out, with a potential change seeing this restriction expanded to five years. The NHL’s policy is the same as the NFL’s, while NBA franchises are allowed to move draft assets up to seven years in the future. 

Adam Gase ⬆ The former head coach is returning to the NFL after a five-year break, joining the Chargers’ coaching staff as a passing game assistant. Gase last coached for the Jets, but he was fired after a disappointing 2–14 season that resulted in New York moving on from Sam Darnold. Gase coached the Dolphins (2016–18) for three seasons before leading the Jets (2019–20) for two. His overall record is 32–48.

Editors’ Picks

Former Players Sue Pitt, Women’s Basketball Coach, Alleging Abuse

by Annie Costabile
Six individual suits allege a pattern of “emotional and psychological abuse.”

Judge Rules Against Charles Bediako, Leaving Ex-Pro Ineligible Again

by Alex Schiffer
Bediako played five games for Alabama this year.

MLB Media Set to Handle Half of the League’s Teams in 2026

by Eric Fisher
The shifts highlight the ongoing disruption across sports media.
DAILY TRIVIA

Factle Sports

Can you rank the top five athletes with the most total Olympic medals (if tied, listed alphabetically by last name)?

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Written by Ben Horney, Eric Fisher
Edited by Matthew Tabeek, Catherine Chen

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