The IOC brought back 3-on-3 basketball for just the second time, with the United States having a disappointing performance from both the men’s and women’s team. Ice Cube, founder of the Big3 basketball league, discusses why he thinks he can form a better 3-on-3 basketball team than Team USA.
Plus, Adam Kelly, IMG media president, spoke with Owen Poindexter about the rapid evolution of Media Rights deals, and how IMG continues to position itself ahead of that curve.
