When the Atlanta Falcons opened brand new Mercedes-Benz Stadium in September 2017, the team used the opportunity to completely reimagine their business model for concessions by slashing prices across the board to levels that are still shockingly low today. By offering low-cost food and beer, the Falcons ownership improved fan experience and their transaction volume per game went way up as a result compared to in their prior stadium. It’s a model other teams have watched closely and are starting to mimic. Jason Hershman explains for Front Office Sports.
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