Sports

J.J. Watt Among Athletic Brewing Investors As N/A Beer Growth Accelerates

As the nonalcoholic beer market continues its surge, one of its leading brands has been quietly backed by a group of athlete investors. Athletic Brewing saw sales jump 500% last […]

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Amazon Reportedly Seeks Italian Serie A Broadcast Rights

Serie A created a company to handle its media rights and sold 10% to American private equity firms for more than $2 billion.

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Motorsport Games Gains More Than 50% in First Trading Day

Despite an unexpected bump in the road, Motorsport Games boosted its IPO size. The Miami-based racing games developer was preparing to sell shares on Tuesday, when CEO Dmitry Kozko was […]

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NHL Commissioner Expresses Importance of Season Despite Heavy Losses

NHL Commissioner Gary Bettman said he expects the league and its teams to lose more than $1 billion this year, but emphasized the importance of playing the shortened season — […]

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Louis Vuitton Expands Sports Portfolio With Naomi Osaka

Naomi Osaka was introduced this week as the newest Louis Vuitton ambassador. The three-time Grand Slam winner and world No. 3 is the star of the women’s Spring-Summer 2021 campaign. […]

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Crocs Expects to Finish 2020 Revenue with $1.4B, Best Year Ever

Crocs stock jumped more than 50% in 2020 and the company expects momentum to continue with 2021 revenue forecast to grow more than 20%.

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Sports Drinks Battle Expands Into Music With BodyArmor's Carrie Underwood Deal

Carrie Underwood joined NBA star James Harden in the first TV campaign for the company’s BodyArmor Lyte brand.

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Fifth-Tier English Soccer Team Marine AFC Capitalizes on Historic Match

The team surpassed 30,000 virtual tickets sold, worth over $400,000, after a push from famous football figures on social media.

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NFL Adds 2 Minutes For Ads, Setting Up Networks to Make Millions

The NFL announced that it will allow CBS, NBC and Fox to sell two additional minutes of commercials in games leading up to Super Bowl LV.

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Connected Fitness Platform Keep Raises $360M, Valued at $2B

Along with at-home workout videos, Keep offers connected stationary bikes, treadmills, smart wristbands and apparel.

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