Sports Business

Soccer Overhaul Rejected

An overhaul of the English soccer system — proposed by American owners of Liverpool and Manchester United — has been rejected. The plan, named Project Big Picture, was leaked earlier […]

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NBA’s Digital Growth

The 2019-20 NBA season set new digital media records for the league, with total video views up 17% season-over-season to 20 billion. The NBA restart within the bubble — which […]

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YouTube Highlights

YouTube surpassed Facebook as the most popular destination for sports highlights, according to Ring Digital. The social media giant dropped 18% from a 2017 survey, while YouTube jumped 10%. While […]

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Saban Tests Positive

Alabama football coach Nick Saban tested positive for COVID-19, according to the school. Along with Saban, Alabama athletic director Greg Byrne also tested positive. While the football team has avoided […]

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PFL Looks to Digital Content Expansion to Bring in More Fans

After launching an OTT channel earlier this summer, the Professional Fighters League has partnered with WAVE.tv to expand its digital reach.

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NIL Conversation Continues

Formal name, image and likeness legislation could come quickly to the NCAA. A working council is drafting up recommendations for student-athletes to be paid for those rights that could be […]

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Chess’ Twitch Success

Chess became a popular streaming category early on in the pandemic, drawing more than 41.2 million hours watched on Twitch from March to August. The board game’s surge in popularity […]

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Esports’ Betting Future

Along with table tennis and Belarusian soccer, esports provided sportsbook operators the ability to still draw some wagers during the early stages of the pandemic. While traditional sports are back […]

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Baker’s Latest Endorsement

Baker Mayfield is the latest athlete to endorse a CBD brand, becoming an ambassador to Beam. Mayfield had previously invested in the company — founded by former athletes — through […]

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Baker Mayfield Takes Marketing Star Power to CBD Brand Beam

Baker Mayfield is CBD brand Beam’s latest athlete ambassador, building on an already weighty endorsement portfolio for the Cleveland Browns’ quarterback.

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