Sports Biz

Bojangles’ Channels Its Inner LeBron James for NBA All-Star Weekend

The restaurant chain has turned to James’ iconic powder toss as the imagery behind its Biscuit Baller campaign.

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Nike and Jordan Partner With Snapchat for Custom AR Lens at NBA All-Star Weekend

Fans at NBA All-Star Weekend in Charlotte can touch up their own Snapchat lens at Nike and Jordan Brand’s “Own the Game” pop-up.

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Own a Piece of NASCAR History With Busch Beer’s Car 2 Can Collection

The crew at Anheuser-Busch knows that with 2018 being a career year for Kevin Harvick, fans will want to get their hands on the cans.

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How Debbie Spander Embraced Change and Followed Her Dreams

Behind some of the top talent working in sports broadcasting today, you’ll notice a commonality: Many of them are represented by Debbie Spander.

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Managers on a Mission Gave an Equipment Manager a Lifelong Network

Participants make connections with the people they serve alongside as part of MOAM — and this certainly was the case for TSU’s equipment manager.

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Channeling Napoleon Dynamite a Success for Blazers All-Star Campaign

A video featuring Blazers guards CJ McCollum and Damian Lillard helped secure Lillard a place in the game and exemplifies the team’s content strategy.

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Former NFL Lineman Looks to Change the Way We Share Music

Jason Fox hopes his app EarBuds will help transform how people share music, an inherently social aspect of life that has catching up to do.

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Inside the Atlanta Falcons’ Social Media Presence With Kyle Benzion

Throughout all of their content, the Atlanta Falcons utilize three different hashtags that each play their own part in telling the team’s story.

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Timbers’ Kayla Knapp on Building a Social Voice From the Ground Up

After spending five years at FOX Sports, Kayla Knapp moved to Portland where she was handed the keys to the social accounts of the Timbers and Thorns.

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Inside The Huddle: Digital Content Distribution With Tina Jain

In the buildup to Front Office Sports’ Digital Media Huddle presented by opendorse on February 22, we’re introducing you to the huddle leaders who will be lending their expertise to […]

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