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    NBA emirates cup

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    Can the NBA Cup Help Revive Lagging Viewership?
    The NBA Emirates Cup makes its return amid a slump in NBA viewership numbers.
    November 12, 2024
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    Los Angeles Lakers forward LeBron James (23) looks on against the Golden State Warriors in the first quarter during a preseason game at T-Mobile Arena.
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    Can the NBA Cup Help Revive Lagging Viewership?
    The NBA Emirates Cup makes its return amid a slump in NBA viewership numbers.
    November 12, 2024