Marketing

With New Initiative, Toyota Taps Team USA to Help Spread the Message

With the partnership, Toyota sponsors 19 U.S. athletes in both the Olympic and the Paralympic games.

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Taking “Buckets” Mainstream

The culture of social media is changing the landscape of how sports fans receive in-game updates and Rob Perez, also known as “@World_Wide_Wob” on Twitter, has taken his already impactful […]

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Tire Wars, Innovation Highlight Goodyear’s Relationship with NASCAR

The company has been a stalwart on the track since 1954. Goodyear’s longstanding relationship with NASCAR continues today and includes a new agreement signed late last year that keeps the company […]

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AI and Its Role in the Future of Sponsorship Valuations

The technology could end up saving companies time and money. The importance of getting sponsorship valuations right is critical. (Image via brandwatch.com) This is a follow up to my original piece […]

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What Marketers Want To See From Social Media Platforms in 2018

With new features abound, there are plenty of options for creativity to shine through in 2018. Twitter, Facebook, and Instagram are already Incredibly useful for sports marketers. But how can they […]

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