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University of Miami Turns to Tech to Help Student-Athletes Deliver on Social Media

Helping their student-athletes build their brands on social media has become a priority across the country for schools like Miami.

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Four Ways to Make Breaking into the Sports Business Industry Easier

Is there a real secret to breaking into the sports industry and setting yourself up for success? We have four.

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Little League Coverage Set to Reach Historic Milestone on ESPN

All 233 of the Little League Baseball and Softball International Tournament games will be carried by ESPN’s various platforms.

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Inside MLB’s Marketing Debate: In Defense of Commissioner Manfred

As the second half of the MLB season heats up, are Manfred and the league to blame for the reported “lack” of marketing of top players?

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College Football Playoff Green Initiative Goes Beyond Just Recycling

The organization hopes to one day be seen as a catalyst for a larger sustainability effort.

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Respected Digital Veteran Dishes on Industry Trends, Career Growth

Jeramie McPeek joins Social on the Sidelines to discuss the evolution of the industry and how his career has changed after 20+ years in it.

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How Vans Dominates the Summer Sand With US Open Brand Partnerships

The surf and skateboard communities celebrate together each summer for the Vans US Open of Surfing in Huntington Beach, Calif.

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What Sports Marketers Think of IGTV

The jury is still out on IGTV, but for some sports marketers, the opportunity allows them another distribution point for more content.

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NBA and ESPN View the Summer League as a ‘Content Incubator’

The effort made during the Summer League provides another example of how the NBA has stayed ahead of the curve.

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Inside MLB’s Marketing Debate: League Needs to Step Up Its Efforts

As the debate on whether or not Major League Baseball is doing enough marketing for its superstars heats up, the finger has been pointed at the league.

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