Wednesday November 29, 2023


Manchester United Inks Record $1.15B Adidas Deal Amid Sale Rumors

The German brand has re-upped as Man United’s uniform supplier.
July 31, 2023
Greg Olsen

Q&A: Blue Wire CEO On How Podcasting Is Shifting Sports Media

In 2018, Kevin Jones felt launching a localized podcast network built around teams would be…
August 25, 2020

Sports Marketers Shift Dollars and Prepare for Compressed Schedules

Agency executives and industry consultants offered predictions about how brands would seek to maintain and…
April 3, 2020

MLB Playoffs Remain Big Draw For Top Brands

There are several advantages to marketing with MLB teams throughout the regular season. With home…
November 7, 2019