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    Activations

    Fan Experience
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    USL Launching New Initiative That Celebrates Supporters
    Photo Credit: Trevor Ruszkowski Soccer clubs have a unique connection with their fans – or…
    August 16, 2019
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    NHL PreGame Activations
    General
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    Stadium Series PreGame Shows Off NHL Partnership Growth
    NHL executives are excited about the growth of brand partners in a robust marketing calendar,…
    February 22, 2019
    Marketing
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    ‘Bundle All the Fun Together’: The Art of Sponsorship Activations in Vegas
    A Topgolf game on ice is one example of the creativity the Vegas Golden Knights…
    January 2, 2019
    Gaming
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    VY Esports Capitalizes on Trend of Traditional Sports Entering New Space
    A global company, which specializes in creative content for the esports generation, is helping change the…
    September 4, 2018