(SRi is a proud partner of Front Office Sports)
In 2019, sports teams and leagues must continue to make strides in improving their live event experiences in order to keep fans coming through the gates. We at Front Office Sports partnered with Sponsorship Research International (SRi) to survey our reader base to get a better idea of the specific improvements being made in this area of sports along with what can still be done better. Below are a few highlights from this survey:
Major League Baseball is Improving
49% of MLB fans say that the league is doing better than others at increasing ticket affordability, the highest of all leagues. This is partially due to successful promotions like the Minnesota Twins’ flash sale that resulted in over 30,000 upper deck and standing-room tickets being sold at a $5 price level.
Snacks, Safety, and Strong Service
Among FOS readers, affordable ticket pricing & concessions, a sense of safety, and free wi-fi were listed as the most important factors when deciding whether or not they wanted to attend a live sporting event.
Fans Want To Be Rewarded For Their Loyalty
72% of FOS readers believe season ticket packages with added rewards and discounts offer the greatest potential for success moving forward. Dynamic ticket pricing and standing room only subscription passes were also among the most promising ticketing ideas to improve attendance.
Technology is The Future
More than 50% of those surveyed who work at a sports property say that their fans are utilizing mobile ticketing. 55% of sports fans prefer to attend an event at a “state-of-the-art” facility. Only 59% of those surveyed who work at a sports property, however, believe that their organization is innovative.
Mixed Feelings on Esports
12% of survey respondents have attended an esports event. The majority of that 12% believe that esports events inspire a greater sense of community and more passion than traditional sporting events. Only 33% of FOS readers who have attended an esports event feel that the sponsorship activities and activations compare favorably to those at traditional sporting events.
Download the full whitepaper here for more insights on the live event landscape.