(Spinzo is a proud partner of Front Office Sports)
In a time of constant adaptation for the sports industry, sales teams face added pressure to create attractive packages for fans and close deals. There are ways to keep the wheels turning, however.
Spinzo’s group sales platform can help teams in the live events industry advance their business goals even while live events are sidelined. Over the past eight weeks, Spinzo has accelerated their technical development pace to introduce several new features throughout this week in a virtual event dubbed FeatureFest.
Each day this week, a new feature to Spinzo’s platform will be unveiled for users. FeatureFest began on Monday with an upgrade to Spinzo’s MapView, which allows sports teams and venues to visualize their buyer locations on a heat map and filter based on event details or by sales rep. Monday’s upgrade added geo-analytics to MapView so that reps can generate reports about buyers who live in a particular geographic area.
“MapView can be useful in many ways,” said Spinzo CEO Emmanuel Elmajian. “Teams can use this to remarket to out-of-towners for specific events as well as develop a baseline understanding of how far fans and patrons travel to get to events.”
Other uses for this feature include assessing the success and conversions of location-based paid marketing campaigns or generating high-spend-buyer reports by region to maximize prospecting efforts.
Tuesday brought a large upgrade to the Spinzo Side Panel, which allows users to complete ticket purchases through a widget on-site instead of having to be redirected to a third party’s website. The update gives buyers the ability to minimize and maximize the panel, allowing them to fully explore the team’s website and continue the purchase process when ready.
Spinzo Side Panel is very easy to implement on the backend with minimal changes to a website’s code required.
Organizations who register to receive updates during FeatureFest will be entered to win prizes.
In addition to presenting FeatureFest, Spinzo has launched a new initiative to give back. A portion of fees paid by Spinzo clients are being donated to COVID-19 causes through SpinzoCares.
As fans become comfortable purchasing tickets to sporting events again, sales teams will need to continue to find new ways to innovate. Tools like this can help to make that process much easier and more efficient.