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As stadiums and arenas reopened their doors, it became clear that the pandemic had dramatically affected the traditional gameday experience. The magnitude of that impact, however, remained a mystery until fans returned to their seats.

Satisfi Labs’ Conversational AI platform continued to answer fan questions throughout 2020, and identified four key trends that began to emerge across all of the major sports leagues.

Download our latest white paper to find out which trends may fade as the pandemic subsides, and those that will shape the future of fandom for years to come.

Inside the New Game Day Experience


  • Post-purchase questions have shifted to pre-purchase

  • New technologies have spurred new types of fan search queries

  • Customer engagement remains a long-term investment for teams and venues

  • At-home fans became more connected to their teams than ever before

Key Trends