Burgers, Beer, and Bottled Water: What Do Fans Really Want At The Game?

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(Satisfi Labs is a proud partner of Front Office Sports)

Food and sports: a pairing as old as we all can remember.

Teams and stadium crews are constantly looking to improve their food and beverage options. But which food and beverage options resonate the most with fans in today’s marketplace?

What are the differences between fans of different sports and leagues? How can the in-stadium culinary experience continue to be improved? How do the sales goals of concessionaires consistently align with those of the building owner and/or the team? How significant is the impact of partnerships (local or national) in food/beverage brands to the overall guest experience?

Front Office Sports teamed up with Satisfi Labs, a Knowledge Management Platform that makes data AI-ready for physical locations, to answer those questions and more.

Here are a few highlights from what you’ll find in the full whitepaper:

  • NFL fans request Bud Light 40% of the time

The only league in which Bud Light draws a higher percentage of requests is the NBA at 42%. Bud Light’s parent company AB InBev is also the Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).

  • NHL Fans Have Conflicting Food Demands

On one hand, the league’s fans request health food options more than fans from any other league. On the other hand, fans at NHL venues also request pizza and ice cream more than any other group of fans.

  • Minor League Baseball Fans Require Most Allergy Accommodations 

77% of all dietary restriction-related questions that come from fans in MiLB venues are focused around allergy info. This is very relevant considering MiLB’s reputation for being family-friendly and one in 13 children suffer from some sort of food allergy.

  • Water, Water Everywhere

All leagues surveyed regularly see a large amount of requests for bottled water. This presents an interesting dilemma for organizations to meet fans’ need for the item, but the opportunity is there to do it in an environmentally friendly way with water fountains or bottle refill stations.

Download the full whitepaper