New Research and Course Offerings to Enhance Revamped Undergraduate Sports Curriculum at NYU School of Professional Studies Preston Robert Tisch Institute for Global Sport

    • Students have the opportunity to intern with many of New York's professional teams
    • "Psychology of Fandom" highlights new course offerings

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New York City has at times been referred to as the center of the universe. For the sports world, this is especially true, and it affords students earning a BS in Sports Management at the NYU School of Professional Studies Preston Robert Tisch Institute for Global Sport a unique opportunity.

“All of the faculty here do a really great job of finding ways to incorporate the industry into the teaching and learning environment,” Brianna Newland, clinical associate professor and academic director of the undergraduate program at the Tisch Institute, said. “We are located in the United States mecca of sports—NYC. We have partnerships with many of the major teams and organizations, and incorporate related content across the entire curriculum,” Newland said.

Instead of having the opportunity to complete one major internship with a team like the New York Jets during their senior year, students are able to gain experience with multiple teams, sports organizations, and media outlets from their freshman year through graduation. “I think that sets apart what the Tisch Institute has to offer in many ways,” Newland said.

The BS in Sports Management program at the Tisch Institute, which Newland oversees, is currently in the process of being revamped for Fall 2020, and there are many changes in store. 

In the past, students enrolled in the program would choose a concentration—either event management, organizational management, sports law, or sports media—in their junior year. This meant they would need to complete a core group of classes, leaving very little room for flexibility.

Once the new curriculum changes take effect, students will have the ability to design their own program of study, allowing them to explore multiple topics of interest. This change will ensure that they are aware of all of their options as they prepare for a career in sports. 

As part of the new proposed curriculum, students will have their choice of electives, and there are some intriguing options, including the “Psychology of Fandom.” Through the Tisch Center’s partnership with FOX Sports, students will be able to explore the concept of fandom across generations while gaining a deeper understanding of consumption patterns and differences in engagement with teams between members of Gen Z, Baby Boomers, and other age groups.

“It’s been really great working with FOX Sports to help answer some of the questions they’re grappling with on why consumers are making certain choices,” Newland said. “We’re taking all that we are learning and directly passing it on to our students.”

The new curriculum also will include public relations and journalism classes as well as courses specifically designed to prepare students who are contemplating a master’s degree or, a PhD. ore research and analytics-driven classes, including some offered in conjunction with partners such as Octagon and Nike, will also be available.

“By taking this approach,” Newland explains, “our students will not only be conducting research, but will also be gaining a deeper understanding of why they are doing it and why it’s especially important for this industry.” Ultimately, there are things that young sports professionals need to know which can only be learned on the job. Newland and the rest of the faculty have created a curriculum that encourages and helps students to acquire on-the-job experience with New York’s many teams and organizations— early and often.

“Typically, students don’t do their internship until later on in their academic career, “ Newland said. “We want to help them gain quicker exposure to the professional world. We now have a practicum, which they take in their sophomore year. It’s a shorter commitment where they only complete about 50 hours of work with the client. But they’re exposed earlier on, have the opportunity to set up websites with the professional experience they acquire, and learn how to put together a resume and to compose cover letters.”

The goal is to help students get the most out of their applied experiences. “Further along in their course of study, they complete a 300-hour internship, which is more in line with traditional standards, during which they’re highly engaged with the organization that is helping them to achieve their professional goals and objectives,” Newland said.

Through this all-encompassing approach, the NYUSPS Tisch Institute for Global Sport wants to ensure that the next generation of sports professionals are ready for the real world. Once students immerse themselves in the program, they will understand just how beneficial these new offerings will be.

For more information and to apply today, click here.