(New York University is a proud partner of Front Office Sports)
For the better part of the last two decades, the NYU School of Professional Studies Preston Robert Tisch Institute for Global Sport has provided graduate students with a stellar NYU education that has prepared them to be thought leaders and drivers of change in the industry. The educational content that the Tisch Institute provides has set the standard for excellence in the field of sports business with its globally ranked MS in Sports Business. As sport has become increasingly global and digital, with teams and brands being able to reach fans around the world with the push of a button, the Tisch Institute has turned its attention to developing academic offerings that address the latest trends and disruptions.
This fall, the Tisch Institute will welcome its first cohort of students into its new MS in Global Sport. The curriculum consists of 36 credits offered predominantly online that also includes four one-week residencies—two in New York City, one in Tokyo, and one at NYU Madrid.
“This new program is designed to offer students the opportunity to gain exposure to deep content in all facets of global sport and to benefit from the knowledge and experience of the faculty members of the Tisch Institute for Global Sport, while they continue to work full time,” notes Vince Gennaro, associate dean of the Tisch Institute. “It allows individuals in Europe, South America, Asia or virtually anyplace in the world, to meet their professional obligations while earning their degree in just 16 months at NYU—a world-class University.”
At the start of the program in September 2019, students will meet for a week at the NYU Campus to learn about the industry in the sports capital of the world. The following January, the cohort will travel to Tokyo, Japan to gain first-hand insight from the Tokyo Olympic Committee into the preparations leading up to the 2020 Olympic games. In June of 2020, students will spend a week learning at NYU Madrid, and in December of that year, they will return for a culminating week in New York City.
In subsequent years, residencies will take place in different cities, depending upon where the best learning opportunities exist at the time. They often will coincide with the schedule of major global sporting events.
The MS in Global Sport curriculum allows students to gain valuable insight into several key areas of sport including digital media and marketing, analytics, leadership, finance and economics, and sports law. Students will be able to explore these topics from both American and global perspectives.
“The program will be grounded in US best practices, which in some ways will serve to develop the framework for what the long-term growth opportunities might be in global markets,” asserts Gennaro. “Innovative courses such as Olympics and Global Events, Global Sports Business, and International Sports Law, will provide a deep look at the international sports market.”
Students also will take classes like The Science of Fandom, which examines the psychology, sociology, and the neuroscience of why people care so much about their favorite sports teams and athletes.
An added benefit of the program is the opportunity to network with people from all over the world. “Advancing your career in sports not only has to do with your content knowledge and skills, but also with your network,” says Gennaro. “We’re bringing people from the far reaches of the earth together who are working in global soccer and in many other sectors of the industry. The experience we provide will be incredibly beneficial for those who aspire to build a global network that will help to advance their careers.”
There are many programs that offer students the chance to earn an advanced degree in sports business. However, it is a rarity to find one that affords the opportunity to gain valuable insight into the global sports industry while literally traveling around the globe to experience it in person.
“This program provides access to the same top faculty members who teach in our globally ranked, on-campus MS in Sports Business,” Gennaro says. “Yet, we are now able to bring that quality of teaching to our students on their terms with this new modality of online and in- person learning. The residency portion of the MS in Global Sport compressed over just four weeks, combined with robust online curriculum, is about as efficient a way to deliver
36 credits of power-packed graduate education as one can imagine.
For more information and to apply today, click here.