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September 1, 2026

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In the aftermath of Good Good Golf and Callaway’s driver ad fiasco, the brands are each ousting a key executive, sources tell Front Office Sports. Good Good’s VP of marketing is out, while Callaway’s head of content is leaving the company.

—David Rumsey

First Up

As LSU prepares to open the college football season against Clemson, a judge Thursday may decide if former pro players on the team are eligible.
The US Open has turned into a hub for content creators. Current and former pros tell FOS they mostly love it.
Clemson wide receiver Tristan Smith tells FOS an injunction against the NCAA allowing him another year of college football “felt like a second chance at life.”
Ticket prices for the US Open’s Tuesday night session spiked after phenom Alex Eala’s first-round match was scheduled.

Callaway Content Head, Good Good Marketing VP Out After Ad Fallout

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At least one Callaway executive and multiple Good Good Golf employees are being ousted in the aftermath of their controversial co-branded driver ad.

Last week, the golf equipment manufacturer ended its partnership with the YouTube group, and Good Good walked away from its title sponsorship of a PGA Tour event.

Good Good VP of brand and marketing Jeffrey Lefkovits has been fired and Callaway director of content and production Alex Upegui is departing the company, sources with knowledge of the moves tell Front Office Sports. At least one other Good Good employee whose identity is not yet known is also being let go.

Upegui, who had been in his position since 2023, is believed to be the highest-ranking employee at Callaway to approve the ad in which Good Good cofounder Garrett Clark was depicted shoving fellow Good Good member Alexis Miestowski to the ground.

Callaway CEO Chip Brewer said in a statement on Aug. 25 that the company was “conducting both internal and external investigations and have already made changes to our approval process aimed at ensuring this will never happen again.”

Callaway’s Aug. 27 announcement about severing ties with Good Good included the following line: “In this instance, our content review process was not comprehensive enough. We have taken appropriate internal corrective actions and significantly strengthened our approval procedure to help ensure this does not happen again.”

Good Good CEO Matt Kendrick told FOS on Friday that his company’s marketing team approved the ad, and that his company had “removed people responsible for the ad” but declined to identify who. Lefkovits had been promoted to VP of brand and marketing in June.

“The biggest thing is we realized we have to put better processes in place and we’re doing that,” Kendrick told FOS last week, admitting he had not seen the ad before it ran.

Beyond losing its Callaway deal, Good Good also dropped out of sponsoring the inaugural Good Good Championship PGA Tour event, which will still be played in November and is currently listed as the Austin Championship. Golf Channel also canceled Big Break x Good Good, which was set to be a revamp of the network’s old competition reality series that was scheduled to premiere last week.

Good Good merchandise has also been pulled from major retailers including Golf Galaxy, Dick’s Sporting Goods, PGA Tour Superstore, and Target.

Lefkovits, Callaway, and Good Good declined to comment for this story, while attempts to reach Upegui were not immediately successful.

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LOUD AND CLEAR

Yankees–Red Sox Rivalry Gets to Radio Announcer

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“My comments during yesterday’s broadcast crossed a line.”

—Red Sox radio broadcaster Will Flemming in an online apology for comments he made during the Yankees’ 16–1 win over Boston on Sunday. During the eighth inning, with New York up 7–1, Yankees second baseman Jazz Chisholm Jr. stole second and third bases—setting the table for what would become a nine-run inning. After color commentator Will Middlebrooks pointed out the Red Sox were not holding Chisholm on and had effectively waved the “white flag,” Flemming laid into the Yankees and their second baseman. “Wouldn’t you sort of like to see [Jovani] Morán drill [Austin] Wells here?” he asked, then called Chisholm a “bush league player.”

In his apology, Flemming said, “I meant no disrespect to the Yankees players or organization. I could and should have used different words. These rivalry games get me fired up.”

DAILY SPORTS TRIVIA

Can you rank the top five unique QBs by most passing yards in a single college football season?

ONE FUN THING

Dolly Gets a Decal

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Tennessee announced Monday that its football players will wear decals honoring Dolly Parton on their helmets for every game of the 2026 season. Parton, who died last week at the age of 80, grew up about an hour’s drive from Knoxville, where the school is located. She rose to fame as a singer and actress, getting inducted into both the Country Music Hall of Fame and Rock & Roll Hall of Fame, but she became just as well known for her charitable work.

Head coach Josh Heupel called the singer and philanthropist “the Queen of East Tennessee,” saying, “You look at her impact, just her ability to give back, make an impact to people, certainly here in East Tennessee.” Parton’s Imagination Library has given more than 330 million free books to children since launching in 1995, according to the nonprofit, her Dollywood Foundation. Parton was also known for funding education initiatives and disaster relief in her home state.

Middle Tennessee will also honor Parton, with players wearing a jersey patch during their season opener.