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After a year of corporate drama, plenty of legal friction, and several points of potential collapse, Paramount closed its $110 billion acquisition of Warner Bros. Discovery, giving rise to the newly formed Skydance Corp., a company that is set to reshape much of sports media.
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—Eric Fisher
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ONE BIG FIG
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Super Bowl Backups
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REUTERS/Dado Ruvic/Illustration/File Photo
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$12 million
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That’s how much Disney is reportedly seeking from advertisers looking to secure commercial placements for Super Bowl LXI—even though ad space sold out months ago. The placements Disney is looking to sell are essentially replacement ads in the event a committed brand backs out of its spot.
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On Disney’s August earnings call, the company said it had completely sold out of its inventory of 30-second ads, which the company had originally sought $10 million for, well past the $8 million mark for much of the ad sales for Super Bowl LX. After some pushback from advertisers on pricing, however, many Super Bowl LXI units are thought to have instead sold in the range of $8 million to $9 million each.
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“Our upfront and a sold-out Super Bowl LXI make it clear: Brands see Disney as a must-have investment, one built on our ability to deliver audiences at scale, across live events and streaming, all year long,” Disney president of global advertising Rita Ferro said at the time.
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LOUD AND CLEAR
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Private Equity to the Rescue
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Eloisa Sanchez-Reuters
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“We found a white knight.”
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—How LIV Golf CEO Scott O’Neil described BC Partners, the private equity and credit firm that is set to provide $300 million of financing for the league should it successfully emerge from Chapter 11 bankruptcy, which it filed for last month after the Saudi PIF ended its funding of the league.
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“We’re moving from a Saudi-type business plan to a—as I like to say—a ‘business’ business plan,” O’Neil said Tuesday at the Sportico Invest conference in London. BC Partners Credit head Ted Goldthorpe said the new LIV can be “really complementary” to the PGA Tour, despite being a rival golf tour since launching in 2022.
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STATUS REPORT
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Three Down, One Push
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Kim Klement Neitzel-Imagn Images
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Yankees ⬇ New York is on the brink after a 5–2 defeat to the Rays riddled by a series of disastrous defensive errors. The Yankees made four errors in total, including three in a farcical first inning, and Tampa Bay now leads the ALDS 2–0 heading back to New York. That’s despite the Rays having a smaller payroll by more than $211 million. At $308.3 million, the Yankees have the third-highest payroll in MLB—behind only the Mets and Dodgers—while the Rays’ $95.6 million payroll is the third lowest in the league.
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China Open ⬇ After halting play during her match against Sun Xinran on Monday, Coco Gauff said she faced racist and hateful comments on social media. Gauff raised her hand during the point after noticing the electronic boards behind the court flickering; in her reply to the criticism she noted that she only did so after this happened twice. “It was an unfortunate situation but it is out of my control,” Gauff wrote. “I think it’s weird I’m getting hate for following the rules.”
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Jannik Sinner ⬇ The Italian announced he is shutting down for the rest of the season with the same knee injury that has kept him out since Wimbledon, missing the chance to defend his ATP Finals title in Turin. “At the moment, I also need to think about my long-term career,” Sinner said in a video message. Sinner earned more than $5 million for his undefeated ATP Finals triumph last year, a larger check than he has received for any of his Grand Slam titles. He will also relinquish his No. 1 spot in the rankings by the end of the year to Alexander Zverev, who will claim the top ranking for the first time in his career.
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NFL travel plans ⬆⬇ Eagles coach Nick Sirianni said the team made the decision to travel Friday for its Sunday game against the Jaguars in London after “taking everything into account, jet lag included.” This comes after the Rams tried a similar approach for their heavy season-opening defeat to the 49ers in Australia, which led coach Sean McVay to declare that “sometimes you have a dumbass coach that makes travel plans that put you in a bad spot.” However, the Rams had more success with their late-travel strategy for a London game last year, when they beat the Jaguars 35–7 after a week of practice in Baltimore.
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YOUR NIGHTLY WATCH
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Colts CEO on her on-the-field approach, ex-Blazers announcer’s lawyer on if they’ll seek legal action, how Project B can affect WNBA
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Find Your Channel >
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