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The NCAA sued Ohio Gov. Mike DeWine on Friday over his executive order allowing certain college athletes a fifth year of eligibility. The organization argues the order would give Ohio schools an “unfair” competitive advantage and could prompt other states to follow DeWine’s lead.
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—Amanda Christovich
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SPONSORED BY TEAMWORKS
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AI in Sports: Everyone Is In
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AI adoption is accelerating across the sports industry, but meaningful returns remain elusive. A new joint report from Front Office Sports and Teamworks, based on a survey from hundreds of sports organizations, examines how teams, leagues, and athletic departments are investing in and using AI.
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While 90% of organizations expect their AI usage to grow, just 15% report a clear, measurable ROI. The report explores what separates organizations seeing returns, including dedicated AI budgets, centralized ownership, and organization-wide implementation. It also examines where sports organizations are using AI today, what they want from the technology, and how they plan to invest in the year ahead.
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Read the full report to see where sports stands on AI and where it’s headed.
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LOUD AND CLEAR
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London Calling
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| Kirby Lee-Imagn Images |
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“I enjoy being here personally.”
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—Jaguars coach Liam Coen praised his team’s extended stay in London as Jacksonville prepares to face the Texans on Sunday after beating the Eagles last weekend. The Jaguars are looking for their first London sweep after giving up two home games in Jacksonville to play both matchups overseas.
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But the franchise’s long-term future in London remains uncertain as it prepares to move into its renovated $1.4 billion stadium in Jacksonville in 2028. Jaguars owner Shad Khan recently said the team was “reflecting” on its international strategy, while his son, Tony, emphasized Jacksonville remains the franchise’s home.
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STATUS REPORT
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Two Up, One Down, One Push
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| USA TODAY Network |
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Savannah Bananas ⬆ Banana Ball is going international, the team announced with the launch of its 2027 schedule. The Bananas will play games in Mexico and Canada, and they will also visit some of baseball’s most iconic destinations: the Field of Dreams site in Iowa and Cooperstown, New York, home of the National Baseball Hall of Fame and Museum. Launched as a baseball equivalent to basketball’s Harlem Globetrotters, the exhibition team has experienced rapid growth in recent years and was valued at roughly $500 million as of last year, according to Forbes.
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Javier Tebas ⬇ Real Madrid called on the LaLiga president to resign after he blasted the club and compared its leadership to Nazi propagandist Joseph Goebbels in a diatribe on X/Twitter. Tebas accused the club of directing an “orchestra of mouthpieces” by using similar tactics to Goebbels: “systematic repetition, construction of an enemy, and subordination of facts to the narrative.” Real Madrid responded with its own lengthy statement, calling Tebas’s analogy “deeply offensive, morally repugnant, and institutionally undignified” and demanding his immediate resignation.
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Aday Mara ⬆⬇ Basket Zaragoza, a pro basketball team that plays in Spain’s Liga ACB, says the Thunder’s No. 12 pick in this year’s NBA draft is still under contract with the team. Mara left the club in 2023 and played two years at UCLA before helping Michigan to a national championship last season. Zaragoza said Oklahoma City hasn’t formally requested a transfer—and that it would oppose it if it did. The Thunder maintain no formal request is needed.
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AUSL Players Association ⬆ Players in the nascent women’s professional softball league have formed a union and asked the league to recognize it so they can negotiate a collective bargaining agreement before kicking off its third season in 2027. An AUSL spokesperson told Front Office Sports, “We are reviewing the players’ request carefully and are in touch with the AUSLPA contact directly.”
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ONE FUN THING
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Mamba Markup
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| Eileen Blass-USA TODAY |
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Kobe Bryant’s high school basketball jersey—worn during his junior season at Lower Merion High School in Ardmore, Pennsylvania (a Philly suburb)—could soon be worth a small fortune.
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The burgundy-and-white No. 33 away jersey is up for auction at Sotheby’s, which estimates it could fetch between $1 million and $2 million. In 2013, it sold for $51,400. The jersey (different from the white home jersey pictured above) dates back to the 1994–95 season, one year before Bryant led the Aces to a state title—their first in more than 50 years. Bidding runs Oct. 16–28.
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Sotheby’s used photo-matching technology to authenticate the uniform. As of Friday afternoon, the current bid was $450,000. For comparison, a St. Vincent-St. Mary High School jersey worn by LeBron James on the cover of Sports Illustrated in 2002 sold for $1.3 million in September 2024.
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—Matt Tabeek
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YOUR NIGHTLY WATCH
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We discuss potential rotating NFL crew if Troy Aikman leaves, Elle Duncan on Caitlin Clark and her fans, Ally Love on her new show
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