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As Mark Walter’s business empire is under two parallel federal fraud investigations, the outgoing Lakers owner and his companies are now facing similar allegations in a proposed class action lawsuit filed in Florida federal court.
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—Ben Horney
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SPONSORED BY GOLFBET
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Golfbet is a Proud Supporter of RGEM
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Golfbet is a proud supporter of Responsible Gaming Education Month. Whether you’re playing golf or placing a bet, luck is part of the game. But playing smart doesn’t happen by chance. Stick to your plan, have fun, and play smart from the start. For more info on building your sports betting game plan visit playsmartfromthestart.org.
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ONE BIG FIG
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NFL Opening Week Audience
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Denny Medley-Imagn Images
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19.5 million
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That’s the per-game audience average in NFL Week 1, down 13% from 2025’s opening week and down 9% from 2024.
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Despite the dip, it is still the third-most-watched opening week for the NFL in the last 10 seasons, trailing only the last two years. The NFL remains by far the most-watched programming in all of U.S. television, and even with the most recent declines, the league claimed eight of the top 10 viewership figures for the week.
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LOUD AND CLEAR
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Netflix’s Live Sports Strategy
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Kirby Lee-Imagn Images
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“We have lots of U.S. members who obviously love NFL and football, and so I think we’re always going to continue to have conversations.”
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—Netflix chief content officer Bela Bajaria, speaking to CNBC, about whether the streamer would consider buying the rights to a package of NFL international games, should one become available in the future. The league’s 2026 schedule features nine games overseas, including Week 1’s Rams-Niners matchup in Australia.
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That game was the first of Netflix’s five NFL broadcasts this season, a slate that also includes the newly added Thanksgiving Eve game and a Christmas Day doubleheader. Bajaria told CNBC the company’s strategy around live sports relies on choosing games that rise to the level of being classified as an “event,” or something that is “buzzy, cultural, zeitgeist—that really sort of unmissable moment. … There’s something in that that just feels like it’s very appointment TV, but also with great conversation around it.”
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SPONSORED BY ELEVATE
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That’s a Wrap on Asset Class Year 2
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On Tuesday, Front Office Sports hosted its second-annual Asset Class, presented by Elevate, gathering 200 VIPs from across private equity, finance, and venture capital.
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Guests heard from CEOs and decision-makers at Novig, Robinhood, DraftKings, Susquehanna, RAJ Sports, and more as they discussed the latest trends in prediction markets, what it means to own a team, and the future of sports investment. Plus, two former professional athletes-turned investors sat down for a closing keynote to unpack their second acts.
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Learn more about the event or sign up for future event updates.
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STATUS REPORT
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Two Up, One Down, One Push
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Chadd Cady-Imagn Images
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Cavan Sullivan ⬆ The 16-year-old Philadelphia Union star is the second-youngest player to be called up to the U.S. men’s national team, after Freddy Adu’s 2006 debut. Mauricio Pochettino, who recently signed a new contract to stay with the team as head coach through 2030, added Sullivan to the roster for four friendlies during fall training camp. Sullivan has been on fire recently, with six goals and five assists in his last eight games with the Union. Notably absent from the roster was Christian Pulisic, who was widely criticized after the USMNT was eliminated from the World Cup in July. In his statement announcing the roster Thursday, Pochettino said: “Most importantly, they must show the commitment to representing the country in the way our fans deserve.”
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LOVB ⬆ Savannah James, LeBron’s wife, is now an investor in LOVB Los Angeles, a professional volleyball team making its debut in January 2027. The team—which will play at the Intuit Dome—won’t reveal its formal name, logo, or brand identity until next week, but its ownership group already includes high-profile names beyond James, including Alexis Ohanian and Issa Rae. LeBron and Savannah’s daughter Zhuri is an avid volleyball player, which James acknowledged in the investment announcement: “I’m excited to be part of LOVB Los Angeles and to help build something special that girls like Zhuri can aspire to be part of one day.”
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Nike ⬆⬇ The brand is making clear attempts to revitalize the iconic Swoosh. It recently agreed to a 10-year, more than $200 million deal with Miami to supply the university’s athletics teams with uniforms and apparel. Alexandre Arnault, deputy CEO of LVMH’s Moët Hennessy, joined Nike’s board. And the company is reportedly looking to get back into racing, holding talks with Formula 1. Still, any wholesale brand revitalization will be a tall mountain to climb as the turnaround under CEO Elliott Hill has been slower than expected. The company will be removed from the S&P 100 index next week, and its stock is down 43% year-to-date, more than 77% lower than five years ago.
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Winnipeg Jets ⬇ As the NHL preseason gets underway this week, Jets goalie Connor Hellebuyck didn’t report to the first day of training camp on Wednesday. Following the no-show, the team has suspended him for an unspecified period. Speaking Thursday, Jets GM Kevin Cheveldayoff said Hellebuyck, who is a three-time Vezina Trophy winner and was a star netminder for the U.S. Olympic team in Milan, requested a trade in late April. The goalie made the desire public on Aug. 27, but still has no landing place outside Winnipeg. Hellebuyck is entering the third year of a seven-year $59.9 million contract extension with the Jets.
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