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Tuscaloosa is in the direct path of Hurricane Isaias. The storm isn’t shutting down the Georgia-Alabama game, but game day operations are changing.
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—David Rumsey
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AI is moving beyond experimentation and into the business of sports.
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As Front Office Sports reported, league commissioners see growing potential for AI in officiating, game tracking, and the fan experience.
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As these applications evolve, the next challenge is integrating AI into the technology and operations that power sports organizations. Next League operates digital platforms across the sports industry, bringing firsthand experience to the conversation around AI adoption.
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Its work sits at the intersection of sports, technology, and innovation as leagues, teams, and federations explore new ways to engage fans, improve efficiency, and unlock revenue opportunities.
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Read more.
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ONE BIG FIG
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Queen of the Court
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Grace Smith/IndyStar via Imagn Images
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5
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That’s how many WNBA MVP awards A’ja Wilson has racked up. This was the third year in a row Wilson was named MVP, a new league record in a season when Wilson reached a number of notable milestones.
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The Las Vegas Aces center-forward tied her own single-season record, set last year, of 13 games with at least 30 points, and Wilson became the first player in WNBA history to record multiple career games with at least 45 points.
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Wilson and the No. 3 seed Aces face the Golden State Valkyries in Game 3 of the semifinals Friday in Las Vegas. The Valkyries lead the series 2–0.
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ONE FUN THING
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Football Fine Art
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SMU Athletics
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While many college and pro marketing teams are experimenting with AI, SMU Athletics is going analog.
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The Mustangs have enlisted creative services graduate assistant Aly Bayliss—who holds a fine art degree—to produce an original painting for each home football game this season. Once finished, the piece is incorporated into digital and in-stadium content before being put up for auction.
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The effort is paying off, literally. Bayliss’s first two paintings sold for $469 and $350, respectively, while her latest work, created for SMU’s home ACC opener against Boston College on Oct. 3, fetched $5,000.
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Something similar is happening this season at the University of Idaho; senior studio arts major Emma Cuddy is creating custom oil paintings for every Vandals football matchup, which the athletic department photographs and turns into a game graphic to share on social media. Her work is also being auctioned off, with Cuddy receiving a cut of the sale.
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SPONSORED BY AT&T
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WNBA Semifinals Open Up 10% in Viewership
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The WNBA’s postseason momentum continues. The semifinals opened with an average of 1.15 million viewers across Sunday’s two Game 1s, up 10% from last year despite competing directly with the NFL.
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The Dream-Liberty matchup drew 1.17 million viewers on ABC, while Aces-Valkyries averaged 1.12 million across NBC and Peacock. The strong start follows a record-setting first round, which averaged 1.3 million viewers across 10 games, up 37% year over year.
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Read the full story in the Women’s Sports Hub, presented by AT&T.
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STATUS REPORT
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Two Up, One Down, One Push
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Gary Cosby Jr / USA TODAY NETWORK via Imagn Images
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Saban ⬆ A new ESPN six-part docuseries chronicling the life and career of legendary college football coach Nick Saban premiered Thursday. One scene in particular has set the internet ablaze. For the first time, locker-room footage has been made public of Saban benching Jalen Hurts in favor of Tua Tagovailoa at halftime of the 2018 national title game. It shows the tense moment when he informed both quarterbacks of his decision. Alabama trailed Georgia 13–0 at the half, before Tagovailoa’s inspired play led the Crimson Tide to a 26–23 overtime victory.
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Arizona State men’s hockey ⬆⬇ Changes continue for the Sun Devils, whose program has been in tumult since the collapse of defenseman Matthew Mayich during a preseason workout. This weekend, as ASU hosts Holy Cross in Tempe, controversial associate head coach Alex Hicks will not be behind the bench. Taylor Pyatt, an NHL veteran and former Phoenix Coyote, is listed as a “volunteer assistant coach.” ASU is also still without head coach Greg Powers, who was put on administrative leave; it is expected to imminently announce an interim skipper.
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Jalon Daniels ⬆ There were 10 quarterbacks selected in the 2026 NFL Draft, but the first to start and win a game was the undrafted rookie who led the Buccaneers to a 24–16 win over the Cowboys on Thursday night. Daniels is earning a base salary of $885,000 this season, and his three-year contract’s average salary of $1,041,667 is the 85th highest among NFL quarterbacks. Deputizing for the injured Baker Mayfield, the former Kansas signal-caller completed 19 of 25 passes and tossed a touchdown pass as Tampa Bay earned its first win of the season after an 0–4 start.
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Knicks contract talks ⬇ The defending NBA champions will not address contract standoffs with three key players anytime soon, according to a Knicks spokesperson. “We will not be negotiating contract extensions until later in the season and will remain solely focused on preparing for the start of the season,” the spokesperson told Front Office Sports. Karl-Anthony Towns, Josh Hart, and Miles McBride were all eligible for extensions this summer, but it now appears unlikely they will sign before the Oct. 19 deadline for non-expiring deals to be extended. Towns has a $60 million player option next summer, but if he declines to pick it up, he will become a free agent.
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YOUR NIGHTLY WATCH
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Ex-Yankee Nick Swisher defends GM, Mo’ne Davis on playing pro baseball and banana ball, how biggest football survivor pool works
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