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Troy Aikman didn’t deny Front Office Sports’s report of tension between him and Joe Buck, but he’s already looking ahead to what’s next. With his ESPN contract expiring after the Super Bowl, Aikman says he’ll be a free agent and is thinking about where his next landing spot might be.
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—Mark Maske
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AI is moving beyond experimentation and into the business of sports.
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As Front Office Sports reported, league commissioners see growing potential for AI in officiating, game tracking, and the fan experience.
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As these applications evolve, the next challenge is integrating AI into the technology and operations that power sports organizations. Next League operates digital platforms across the sports industry, bringing firsthand experience to the conversation around AI adoption.
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Its work sits at the intersection of sports, technology, and innovation as leagues, teams, and federations explore new ways to engage fans, improve efficiency, and unlock revenue opportunities.
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Read more.
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ONE BIG FIG
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Lacrosse Gets a Texas-Sized Boost
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Jerome Miron-Imagn Images
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$15 million
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That’s the amount SMU raised to launch its new men’s lacrosse program, which will begin play in the ultra-competitive ACC in spring 2028. The cash infusion comes from a group of about 20 founding donors, including Gary and Sylvie Crum, after whom the current club lacrosse field is named.
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SMU is aiming to bank another $10 million by April. The launch on the Hilltop marks the first Division I program in Texas, and only the fifth top-tier men’s team west of the Mississippi River.
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LOUD AND CLEAR
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Pleading the Fifth?
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Randy Sartin-Imagn Images
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“I would love to update you. But because all my words are being used against us, I’m not going to.”
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—LSU men’s basketball coach Will Wade on the Tigers roster situation after the exhibition against UCF. Wade kept his roster shrouded in mystery for most of the offseason, finally revealing a 10-man roster last week that grew ahead of Wednesday’s win over the Knights to include international players Saliou Niang and Brice Dessert. But Wade didn’t want to comment on the eligibility situation for any players given the SEC’s ongoing lawsuit against LSU over the football program’s failed attempt to bring back players who had signed NFL contracts.
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In court filings this week, the SEC accused Wade of trying to do the same by attempting to roster former G League player RJ Luis Jr., and gesturing at his attempt to roster Niang, who may violate the SEC’s pro player ban given that he went through the NBA draft in 2025. (Wade said earlier this week Luis has not been rostered or traveled with the team; Niang did not play Wednesday night.) The filing also quoted Wade directly as part of its evidence. Now, Wade is wary of providing updates. “I’m not trying to be a jerk. I’m not. But I’m not going to talk anything about eligibility right now, just because of the situation that we’ve got.”
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FOS SURVEY
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Want a Chance to Win $500 in Tickets?
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At Front Office Sports, we’re always looking for new ways to improve, and we’d love to hear from those who matter most: you!
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Help us learn more about our audience by taking a few minutes to complete this survey. It won’t take long, and as a thank-you, we’re offering a chance to win $500 in tickets. Your responses will be anonymous, and no personal data will be shared.
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Take the survey today.
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STATUS REPORT
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Two Up, One Down, One Push
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Jerome Miron-Imagn Images
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Dallas Stars ⬆⬇ The Plano City Council approved a deal to contribute up to $250 million in tax revenue to a proposed new stadium project for the NHL franchise. In exchange, the Plano school district would be allowed to hold graduations and other ceremonies at the arena. The Stars have a lease to play at American Airlines Center until the end of the 2030–31 NHL season, but the new project would see them move just outside the city limits to Plano.
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NBA on ESPN ⬆ Jason Kidd and Jeremy Lin will join ESPN’s NBA coverage for the 2026–27 season, the network announced in a Thursday press release. Kidd, who parted ways with the Mavericks in May after five seasons at the helm, will feature prominently on NBA Countdown alongside Malika Andrews, Kendrick Perkins, Brian Windhorst, and Shams Charania. He and Lin will also serve as game analysts. ESPN’s lead broadcast booth of Mike Breen, Tim Legler, Richard Jefferson, and Lisa Salters will return for a second season.
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PIF Saudi International ⬇ In a joint statement, Golf Saudi and the Asian Tour announced the tournament scheduled to take place Nov. 18–21 in Riyadh has been postponed indefinitely. It becomes the latest Saudi-based sporting event to be postponed in the aftermath of a series of deadly attacks on King Khalid International Airport by the Houthis, an Iran-backed Yemeni group which the U.S. designates as a terrorist organization. The Six Kings Slam, a tennis exhibition held in Riyadh, was recently moved from October to December.
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Crystal Palace ⬆ The South London club traveled to Olympique Lyonnais for its first-ever UEFA Europa League away match Thursday evening. Palace was meant to be in last year’s Europa League after winning the FA Cup in 2025, but because minority owner John Textor was also the majority owner of Lyon, the club was not allowed into the competition and instead competed in the UEFA Conference League. After Palace won that tournament and Textor sold his stakes in both clubs, Palace qualified for the Europa League this year, and Textor’s two former teams were allowed to face off Thursday.
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YOUR NIGHTLY WATCH
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Amid Buck-Aikman tension, Buck on how it’s like a marriage, Pablo Torre on Tim Tebow investigation, Blake Griffin on Ballmer probe
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