(MVPindex is a proud partner of Front Office Sports)
At the 2019 FIFA Women’s World Cup, the United States Women’s National Team claimed their latest in a series of major victories. Many of the brands sponsoring the tournament were also big winners posting on social media more than two thousand times over the course of the event. MVPindex compiled the numbers from what brands won the sponsorship and social media game in their latest report.
Here are a few highlights:
- Brands generated a total of $3.6 million in sponsorship value
Visa and adidas both placed in the top brands thanks to their official FIFA Women’s World Cup sponsorships, while Nike received value primarily from media inclusion of their logo on the USWNT jerseys.
- Visa led the way with $822K in social media value
The credit card company posted on social media 399 times in regards to the tournament. That is more than 150 more posts than the brand with the second highest total. The brand earned a Sponsorship Brand Value of $822,485 and a Media Brand Value of $141,716.
- Budweiser’s USWNT “Woman of the Match” was the tournament’s top campaign
The beer company’s sponsorship of the USWNT “Woman of the Match” drove 99% of the brand’s value around WWC. The campaign was executed with a series of social media posts following each USWNT match. 79% of the value for Budweiser was driven by Instagram posts, which generated 93% of the campaign’s engagement
- Alex Morgan scored on engagement
The American forward had the most shared post (75k retweets) as well as the most liked post (two million) of the tournament when it came to content posted by members of the USWNT. Fans couldn’t wait to celebrate with the goal scorer.