• Loading stock data...
Thursday, January 15, 2026

MLB Projects Full-Year Attendance Spike

  • Lift at the gate set to reverse generational low from 2022
  • Manfred offers sarcasm in response to A’s “reverse boycott”
Kyle Ross-USA TODAY Sports

Major League Baseball’s attendance resurgence is on track to hold for the entire 2023 season.

Following this week’s owners meetings in New York, commissioner Rob Manfred said that after the league jumped out to a strong start at the gate, internal projections point to a full-season attendance lift of 6% to 8%.

That increase would meaningfully reverse a 2022 total of 64.56 million — MLB’s lowest unrestricted figure since 1997, the league’s final season at 28 teams before adding the Tampa Bay and Arizona franchises.

Continuing to fuel the increase is strong fan reception to MLB’s new pitch clock, larger bases, and a ban on extreme defensive shifts — all of which generated an immediate, significant, and sustained reduction in average game times. Twenty-two of MLB’s 30 clubs are currently up in attendance.

“This is a nice number for us,” Manfred said.

Oakland Snark

The commissioner’s good feeling, however, didn’t extend to the Oakland A’s, who are now closer than ever to moving to Las Vegas. 

Asked about the “reverse boycott” organized by Oakland fans this week — drawing an A’s season-high announced crowd of 27,759 — Manfred’s response dripped with sarcasm.

“I mean, it was great. It is great to see what is this year almost an average Major League Baseball crowd in the facility for one night,” Manfred said. “That’s a great thing.”

The A’s rank last in the league with an per-game attendance average of 9,021, less than a third of the league average of 27,245.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 30, 2024; Atlanta, Georgia, USA; A detailed view of a Washington Nationals hat and glove on the bench against the Atlanta Braves in the ninth inning at Truist Park.

Nats Are Latest Team to Join MLB Media Umbrella

The MLB club is departing the Orioles-controlled MASN after 21 years.

Fanatics Is Already in Apparel, Collectibles, Betting—Now It’s a Content Studio

The merchandising giant is pushing into a new business vertical again.
Sep 24, 2025; Toronto, Ontario, CAN; Boston Red Sox third baseman Alex Bregman (2) hits a single against the Toronto Blue Jays in the first inning at Rogers Centre.

Cubs Land Bregman Prize While Red Sox Questions Mount

The veteran third baseman leaves Boston after just one season.
Batbox

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Nov 22, 2025; San Jose, California, USA; Washington Spirit forward Trinity Rodman (2) looks to pass against Gotham FC during the second half at PayPal Park.

NWSL Union Files Grievance Over League’s ‘Rodman Rule’ for Star Players

The NWSLPA says the league “never negotiated” the workaround with the union.
January 14, 2026

Australian Open Lands a Hit With 1 Point Slam

Australian amateur Jordan Smith won $668,500.
Phil Mickelson of Team HyFlyers GC hits off the fifth tee during the LIV Golf Michigan Team Championship semifinals at The Cardinal at St. John’s in Plymouth on Saturday, Aug. 23, 2025.
January 14, 2026

LIV Golf Envisions $1B Franchises, but Not Ready to Sell Ownership Stakes

There are 13 four-player LIV Golf teams.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 14, 2026

Unrivaled Faces Stiff Challenges As Ratings Plunge to Start Year 2

Ratings are significantly down from the league’s first year.
Sep 27, 2025; Bethpage, New York, USA; Team Europe golfer Jon Rahm on the 16th hole on the penultimate day of competition for the Ryder Cup at Bethpage Black.
January 13, 2026

Remaining LIV Stars Say They Won’t Follow Koepka to PGA Tour

The three players are eligible for the new “Returning Member Program.”
January 13, 2026

EuroLeague Defends Its Turf As NBA Pitches League to Investors

EuroLeague threatened legal action if the NBA tries to poach contracted teams.
Athletes Unlimited
January 13, 2026

Athletes Unlimited Softball League Drops Touring Model

The league will play in six host cities associated with each team.