The Kansas City Royals Partner With StellarAlgo To Learn More About Their Fans

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Photo Credit: Peter G. Aiken

(*StellarAlgo is a proud partner of Front Office Sports)

With the 2019 Major League Baseball season in full swing, clubs continue to gather large amounts of customer data across sales and marketing systems. This helps better inform the organization’s marketing and sales strategy moving forward. In order to help make sense of this data, the Kansas City Royals will now leverage StellarAlgo’s Customer Data Platform.

The platform uses machine-learning technology to gain insight and understanding of a given fan base. It’s predictive capabilities also allow organizations to understand just exactly why fans choose to keep coming back or not.

“We are extremely excited to leverage StellarAlgo’s leading-edge technology this season,” said Royals Senior Director of Sales & Service Steve Shiffman. “We love our fans and are in constant pursuit of how to better understand, engage and enhance our relationship with them. Through a thorough evaluation process, StellarAlgo demonstrated how we can get smarter as an organization and we’re excited to put that into action. We have a lot of confidence in their data platform’s ability to help us automate and augment our analytics capabilities and we’re looking forward to applying that to our sales and service efforts.”

The Royals average more than 20,000 fans per game with 81 home games per season. Like all MLB teams, the Royals are motivated to gain a deeper understanding of how and why fans purchase certain products or take part in certain promotions. In order to do this, teams gather data using a variety of systems and tools.

StellarAlgo’s Customer Data Platform will let the Royals integrate all of these systems with automated machine-learning to understand how to action that data. StellarAlgo’s clustering capabilities allow teams like the Royals to easily dive deeper into understanding what’s most interesting to fans, beyond transactional and demographic data, and how to capitalize on it in order to provide more personalized service.

“We’re thrilled to be working with the Royals who have such a storied franchise, especially as our first MLB team,” said StellarAlgo’s CEO & Founder, Vince Ircandia. “Major League Baseball is well known for its data-driven focus and mentality. The Royals, in particular, have created both a powerful data asset and have a fan first mentality which was an exciting fit from our perspective. Pairing their focus on the fan with our machine learning powered data platform will drive fan insights that allow the organization to take their sales, marketing and service efforts to the next level. We’re excited to be working with Steve and his team to drive meaningful results and to support them in building relevant, personalized experiences with their fans.”

At any level of the sports industry, being able to adapt is a key skill. Through this new partnership with StellarAlgo, the Royals will be able to improve upon that skill and as well as create stronger relationships with their established fanbase.

For more information on how StellarAlgo provides actionable data insights for major league sports teams, visit