Scouting Reports

Socios.com: A Case Study in Blockchain Applications for Sports

The sports industry can benefit greatly from the adoption of certain blockchain technologies. Fan engagement platform Socios.com provides a strong use case for how teams and leagues can increase fan engagement and introduce new revenue streams to their business models.

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Consumer Trends: Athleisure, Luxury, and Smart Clothing

The athleisure market saw accelerated growth over the pandemic. Tailwinds related to work from home and a shift to comfort have had a massive impact on consumer behavior.

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DTC Strategies: Social & Conversational Commerce

Social and conversational commerce have become essential tools for DTC brands in their marketing efforts. The strategies that companies are employing have recently shifted towards VR and AR as technology adoption is driving better and better customer engagement.

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Golf Industry: How Novelty Industries Could Drive Growth for the Sport

Golf and golf related products have seen an explosion in growth, funding, and participation since the onset of the pandemic. Find out just where the opportunities in this now growing industry can be found.

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Alcohol Alternatives: Millennials and Gen-Z Move Away from Traditional Consumption

In 2021 the NFL struck its first ever title sponsorship agreement with Diageo. Why does this matter? It was the first time the NFL partnered with a Spirits company. But what picture does Diageo’s investment strategy paint about the future?

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Fitness Technology: The New Wave of Exercise Behaviors

2020 saw a marked change in the fitness industry. Peloton’s stock price soared to unfathomable high’s, gyms were permanently shuttered, and consumers were introduced to the rapidly growing connected fitness industry. But what does it all mean?

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Buy Now Pay Later (“BNPL”): New Mechanisms for Financing

2021 has seen an extreme acceleration in the adoption of buy now pay later payment systems in various commerce related industries. But what industries have yet to hop on the bandwagon? Events and more specifically sports have yet to capitalize on the trend.

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Consumer Spotlight: Cosmetics, Men’s Grooming and a Shift to Personal Care

An industry that has traditionally been dominated by players such as Gillette and Proctor & Gamble has welcomed new entrants as consumer trends in men’s grooming have switched towards cosmetics and better for you products.

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