• Loading stock data...
Friday, October 4, 2024
The Best Employers in Sports survey is now open! Take the survey

Hyperice Acquires Core, Enters $4.2B Meditation Apps Market

  • Hyperice acquired Core, a mental wellness company.
  • The acquisition creates a new division that looks at opportunities beyond physical wellness.
Core/Design: Alex Brooks

Hyperice announced its acquisition of mental wellness company Core on Tuesday, creating a new division that looks at opportunities beyond physical wellness. 

Terms of the deal were not disclosed, but sources told FOS that prior to the acquisition Core was in the midst of a funding round at a post-money valuation of $40 million. 

The acquisition comes at a time when mental health is at the forefront of wellness.

Core is designed to help people improve their focus and mental strength. The company’s products, which retail starting at $179 with a premium option available for $249, include a mediation trainer and access to meditations. 

Through the acquisition of Core, Hyperice enters a global meditation apps market that is expected to reach $4.2 billion by 2027. 

It also marks the third acquisition for Hyperice in less than two years. 

  • Last year, it acquired NormaTec, an innovator of cutting-edge pneumatic compression systems.
  • It also acquired RecoverX, a San Diego-based company that specializes in intelligent thermal tech.

Following a $48 million funding round in October that included Patrick Mahomes, Russell Westbrook, and Lindsey Vonn, Hyperice is valued at $700 million

Hyperice has signed a bevy of partnership deals within the last year that include agreements with the NBA, UFC, WNBA, and the English Premier League.

Editor’s Note: Hyperice is an FOS partner.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Running back Kalel Mullings (20) celebrates a touchdown against USC with teammates during the second half at Michigan Stadium in Ann Arbor on Saturday, Sept. 21, 2024.

House v. NCAA Lawyers Amend Settlement to Address Concerns About Boosters and NIL

Judge Claudia Wilken had concerns about the definition of the word “booster.”
Mar 5, 2024; Houston, Texas, USA; Houston Rockets owner Tilman Fertitta smiles during the third quarter against the San Antonio Spurs at Toyota Center.

Tilman Fertitta Is Finally Trying to Bring WNBA Back to Houston

Houston is the biggest U.S. market to not have a WNBA team.
A member of the Miami Dolphins training staff attends to quarterback Tua Tagovailoa

What Walking Away Would Mean for Tua Tagovailoa’s Contract

The quarterback is facing calls to retire after another concussion Thursday night.
podcast thumbnail mobile
Front Office Sports Today

Joe Montana, Montez Sweat on Evolution of NFL

0:00

Featured Today

The Cal mascot, Oski

How the Calgorithm Turned College Football Twitter Into Real Life

“College GameDay” makes its first trip to Berkeley on Saturday.
Apr 8, 2022; Philadelphia, Pennsylvania, USA; The cleats of Philadelphia Phillies right fielder Bryce Harper (3) as he runs the bases against the Oakland Athletics during the seventh inning at Citizens Bank Park.
October 1, 2024

MLB Players Are Clamoring for Swag. Outfitting Them Is Big Business

Sliding mitts, cleats, and belts are fun, flashy, and lucrative.
Sep 25, 2024; Los Angeles, California, USA; San Diego Padres right fielder Fernando Tatis Jr. (23) celebrates after hitting a solo home run in the fifth inning against the Los Angeles Dodgers at Dodger Stadium.
September 30, 2024

The Padres’ Future Is on the Line This Postseason

The MLB playoffs could determine the team’s path forward.
Aug 3, 2024; East Rutherford, NJ, USA; Barcelona midfielder Pau Victor (8) celebrates his goal with teammates during the second half of an international friendly against Real Madrid at MetLife Stadium. V
September 29, 2024

FC Barcelona’s Overspending Triggered a Crisis. Has It Tightened Its Belt Enough?

The club is betting on their middle-road strategy to dig out.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.
September 12, 2024

Team USA’s Uniform Maker Is Shooting for a Long-Term Win

This week’s uniforms are honoring the Armed Forces.
September 18, 2024

Rogers Tightens Grip on Canadian Sports With $3.46B MLSE Stake

The Blue Jays owner makes a big move to corner most of the Toronto pro sports market.
Sponsored

Trend Report: Chiefs-Chargers, Tobacco Road Rivalry, Nebraska Sellout Streak

According to data from TickPick, some games this week will prove to be wallet-busters, climbing into the four figures.
September 5, 2024

Amazon Nears Game-Changing Deal to Stream Bally Sports Content

The online retail and streaming giant nears a long-expected deal to stream most of Diamond Sports Group’s content.
September 5, 2024

Callaway Spins Topgolf Off Into Separate Business

The two golf companies are parting ways only four years after they agreed to merge.
September 3, 2024

$13M and Counting: Coach Prime Deal Still Boosting Blenders Eyewear

Deion Sanders has a sunglasses sponsorship with the company.
August 29, 2024

Tom Brady’s Raiders Stake Bid Keeps Getting More Complicated

Las Vegas owner Mark Davis wants Brady on board.