Succeeding in the sports industry is as easy as being present.
If there is one thing that was reinforced during my time as an adjunct professor this fall for Auburn University, it’s that being present and showing up is half the battle. I told my students on day one that attendance would not be taken. There would be penalties for missing a certain number of classes, but I wouldn’t call roll every class.
I wanted to expose my students as close to real life as possible. Be present, show up, do your work, do it well and go home. As I near the end of the semester, it is becoming apparent to those that may have rolled their eyes when I initially told them “showing up is half the battle,” that I was serious. A select few have inched way too close to getting penalized and are finding out that they’re behind on their final projects.
What exactly do I mean when I say “show up and be present?” I’ll paraphrase from the awesome book 5 Gears.
All too often people go through life without truly connecting. This leads to missing out on experiences and relationships that have the power to bring them great joy. By understanding how to be fully present when needed, you can improve your ability to connect with the world around you.
As we approach the end of 2017, students and professionals alike are setting goals for personal and professional success in 2018. I have placed an emphasis on showing up this semester in class. In order to succeed, personally or professionally, showing up and being present must be part of your action plan.
As someone who sets high expectations for success, I let the students know from day one that the course would consist primarily of content production. Students would gain knowledge from lectures and from the content they produced. Ultimately, they would be creating many assignments outside of class.
Assignments ranged from obtaining a variety of inbound and content marketing certificates, to blog writing, to simple graphic design projects. The final project was a WordPress responsive website featuring the content and certifications they produced. Many of the more dense lectures were covered early in the semester. The Canvas portal was filled with resources to help answer questions outside of class. Students could begin on the website early in the semester and were encouraged not to wait until the last minute.
I say all this to emphasize the importance of being present for classes and taking advantage of the materials provided. This should be enough to pass the class. Be present, show up, listen, ask the right questions, meet the deadlines and you will receive the majority of the points for the class.
I lectured on “real life” instances to help the students understand how what I was saying would be applicable. I tried to lead them the way I wanted to be led when I was their age. I said many times that once they get hired in the “real world” they will be expected to show up and to provide value.
Their chances of succeeding in the ROI-driven world of marketing and public relations today will depend on whether they can bring in money/results for their company and also provide value. I asked questions like:
- Will you be a return on investment for the company?
- Are you bringing in numbers?
- Does your work help attract the right personas?
- Are you generating leads or sales?
- Are you generating the right coverage?
It no longer matters if they’re the first one in the office as long as the work is completed on time, the numbers are sufficient and the quality of work is phenomenal. Most jobs in the industry today offer work from home or telecommuting options which allow for greater flexibility. Be present, show up (whether in the office or not), get your work done, do it well and you’ll be rewarded in time. If you’re doing what you love and are confident in your work, it shouldn’t feel like a battle anyhow.
ALWAYS SHOW UP
Young professionals, if you don’t believe me yet, I’ll leave you with this. One of the blogs my students are required to write is a letter to their freshman or younger self. Since my class is full of seniors, my hope was to offer a chance for them to reflect on how they’ve grown in four years. A popular letter to a younger self floating out there on the interwebs and I’ll use it to drive this home. Here’s an excerpt from 10-time NBA All-Star and 2-time NBA Champion Ray Allen’s recent letter to his 13-yer-old self. Let me know if you notice anything.
“Sometimes you’ll be afraid. Sometimes you’ll think you’re out of your league. But you’ll keep showing up every day, putting in the work. You’ll put up more than 26,000 shots in your career. Almost six out of 10 won’t even go in. I told you this game was a sonofabitch. Don’t worry, though. A successful man is built of 1,000 failures. Or in your case, 14,000 misses. You’ll win a championship in Boston.”
Being present and showing up is half the battle. So be present. Keep showing up. Good things will happen. I promise.
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