Friday, September 4, 2026
The FOS App is Live Download It Now

CFP’s 12-Team Debut: How NIL, Realignment Shape the Bracket

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds.

Jamie Rhodes-Imagn Images

The shifting landscape of college sports has its fingerprints all over the first College Football Playoff rankings of the expanded, 12-team era.

Conference realignment and the growth of NIL (name, image, and likeness) were huge factors in shaping the historic reveal and the debut projected Playoff bracket that was released on the same night as the presidential election.

While it’s not surprising to see Oregon, Ohio State, and Georgia as the top three ranked programs, Miami is ranked No. 4 as aggressive NIL spending has no doubt helped the Hurricanes to their 9–0 start. Should they win the ACC, they’ll be in line to nab one of the four first-round byes.

BYU’s move to the Big 12 in 2023 has already paid off, as the Cougars are currently projected to also get a first-round bye as one of the four highest-ranked conference champions, despite being ranked No. 9 overall.

Musical Chairs

There is $116 million up for grabs to distribute to conferences, based on the teams that qualify for the CFP and advance to subsequent rounds. And while the CFP’s top two leaders said the selection committee doesn’t factor in which conferences teams play in, the initial projected bracket shows plenty of disparity:

  • Big Ten (4): Oregon, Ohio State, Penn State, Indiana
  • SEC (4): Georgia, Texas, Tennessee, Alabama
  • ACC (1): Miami
  • Big 12 (1): BYU
  • Mountain West (1): Boise State
  • Independents (1): Notre Dame

The Big Ten and SEC are already set to receive a larger share of CFP revenue than other conferences under the new agreement that will take effect in 2026. It appears they will likely be cashing in earlier, too.

Another FSU Situation?

Last year, in the final season of the four-team CFP, Florida State became the first undefeated Power 5 conference champion to be left out of the Playoff, leading to legal questions from the state’s lawmakers

The Seminoles had lost starting quarterback Jordan Travis to a broken leg on Nov. 18, which factored into Florida State’s CFP absence. Moving forward, injuries to key players will likely still play a part in who makes the Playoff.

“If there is a loss due to injury, the committee is going to look at the team’s performance without that player,” CFP executive director Rich Clark said Tuesday night. “Just like they did last year, they’re going to see how a team performs with the loss of a key player, and they’re going to evaluate them on that merit. And if they know that player is not coming back, they know that that’s the team moving forward that they’re going to rank for the future.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Louisiana Judge Sides With Players in Eligibility Fight

The ruling allows players to go from the NFL to college rosters.

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.

UNC GM Michael Lombardi Resigns As Investigation Continues

Lombardi was a longtime confidant of Bill Belichick in their NFL days.
Jan 23, 2020; Kissimmee, Florida, USA; ESPN NFL Countdown analyst Dianna Russini poses during AFC practice at ESPN Wide World of Sports. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Dianna Russini ‘Absolutely’ Planning Sports Media Comeback

Multiple outlets have publicly stated they’d be willing to hire her.
podcast thumbnail mobile
Front Office Sports Today

9/4/26 – Judge Clears Pros for College, Good Good CEO Out, Russini Plots Comeback

0:00

Featured Today

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Jul 23, 2026; Tampa, FL, USA; LSU Tigers head coach Lane Kiffin speaks to the press during SEC Football Kickoff Media Day at the Tampa Marriott. Mandatory Credit: Nathan Ray Seebeck-Imagn Images

SEC Sues LSU, Lane Kiffin Over Pro Players

The suit accuses LSU of deliberately recruiting professional athletes.
September 3, 2026

Wisconsin–Notre Dame Ticket Prices Top Soft Week 1 Resale Market

Just two games have get-in prices over $100.
September 3, 2026

LSU Eligibility Battle Attracts Web of Politicians

The state lawsuit over college athlete eligibility has become a political football.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
September 2, 2026

School Officials, Georgia AG Threaten LSU Over Playing NFL Players

Georgia’s attorney general has joined the LSU-SEC fray.
September 2, 2026

Former Cal Softball Player Says Coach Coerced Her Into Relationship

A lawsuit says she felt she needed to keep Spencer “emotionally satisfied.”
Louisiana State Tigers guard Flau'jae Johnson (4) and Louisiana State Tigers forward Kate Koval (13) defend the shot of Oklahoma Sooners center Raegan Beers (15) Friday, March 6, 2026, during the SEC Women's Basketball Tournament quarterfinals game at Bon Secours Wellness Arena in Greenville, South Carolina.
September 2, 2026

Ukrainian Player Confirms She Quit LSU Because Mulkey Signed Russian

Kate Koval says she wants to play somewhere else this year.
September 1, 2026

One Clemson Football Player’s Fight for Eligibility—and a ‘Second Chance’

Tristan Smith will suit up for the Tigers against LSU this Saturday.