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After being caught up in a nationwide flight stoppage Friday, Oregon State will look to keep its Pac-12 championship hopes alive Saturday when it faces No. 24 Boise State. Regardless of where the Beavers’ season goes from here, they already have a promising outlook for 2027, as they’ve re-signed star quarterback Braden Atkinson and standout receiver Jesse Legree amid a larger $48 million fundraising effort.
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—Kennington Smith III
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Mahjong Mania Has Come for College Sports
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West Wind Mahjong
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Mahjong, a centuries-old Chinese game, is surging in popularity Stateside. And it’s increasingly finding a place alongside college sports—both as a tailgate activity and an outlet for fandom. Several college football coaches have even become regular players in the past year.
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“Mahjong is something you do around a table with friends, which gives off a kind of nostalgic feeling that a lot of people associate with their college days,” says Frances Freeman. “But the sets themselves are also just intricate and beautiful … they’re a really distinctive way to show school pride.”
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Freeman, along with mother Kim Hackney—both Ole Miss alums—own college lifestyle brand Foster Collegiate. After initially selling upscale, officially licensed versions of items including playing cards, tote bags, and table linens, they added mahjong sets to their product mix for a handful of SEC schools in mid-2024.
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“We’ve sold thousands of sets in a little over two years,” Hackney tells Front Office Sports. A typical Foster set includes 160 acrylic playing tiles engraved with campus-specific imagery, and retails for around $450. The brand now holds mahjong licenses for 40 colleges across the country, with “lots more” on the way.
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Alongside Foster, a handful of other boutique retailers are also finding success at the intersection of these two booming markets. FOS reporter Ellyn Briggs reported on the rise of this new—and lucrative—category of college sports merch.
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LOUD AND CLEAR
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Digging Out
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Tara Gray-Imagn Images
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“The answer to that is a full-stop no.”
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—WTA chair Valerie Camillo, on whether current players should be concerned about the future of the organization, which is currently standing on extremely shaky financial ground. In September, The Telegraph reported that the WTA was on track to record a $23 million loss in 2026, and exhaust its cash reserves by mid-2027.
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Recent times have been rough for the body that governs women’s tennis, which has signed and cut off major agreements in China and Saudi Arabia in the past several years. But amid the year-end WTA Finals in Indian Wells this week, Camillo told Front Office Sports that the future of the WTA is solid, and that she has a road map to pull it out of its current financial hole.
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