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LeBron James is a Philadelphia 76er, but he’s splitting his time between Philly and New York City. That commute is made easier thanks to a helicopter provided by Fanatics, which LeBron struck a trading card deal with in 2024.
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—Colin Salao and Daniel Roberts
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FRONT OFFICE SPORTS LIVE
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Meet the Moment in Vegas
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This November, we’re bringing together leaders from across sports, media, and consulting in the heart of Las Vegas during the city’s fastest weekend for Tastemakers.
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From the evolution of sports operations and new business models to emerging audiences, markets, and fan experiences, we’ll explore how the industry is transforming—and where the biggest opportunities for growth are taking shape.
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Join us Nov. 20 for thoughtful conversations, fresh perspectives, and meaningful connections in an atmosphere that’s distinctly Vegas.
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Request to attend.
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ONE BIG FIG
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The ‘Romo Effect’
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Kirby Lee-Imagn Images
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$180 million
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That’s how much Tony Romo’s 10-year deal with CBS Sports was worth. The contract, which was signed in 2020, became the new benchmark for top NFL color commentators. Romo may now have parted ways with CBS, but his nine years as the network’s No. 1 NFL game analyst changed the sports media game forever.
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LOUD AND CLEAR
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Booted From ‘Big Noon’
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USA TODAY Network via Reuters Connect
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“This is something that is a core tenet of his—that I’m a major, major headache.”
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—Dave Portnoy on Ohio State head coach Ryan Day, who Portnoy told Front Office Sports he believes was responsible for being removed from Fox’s Big Noon Kickoff.
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“When Fox announced the deal, Ohio State objected to it instantly, to the point that Fox executives were in Columbus and were shown a 30- to 45-minute highlight tape of me ripping Ohio State and Ryan Day,” Portnoy said.
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The Barstool Sports founder told FOS he had been preparing to head to Columbus for the show when “they told me to stay home because Ohio State had basically said, ‘If Dave’s there, we won’t cooperate in any aspect of the show.’”
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
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The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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Learn more
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STATUS REPORT
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One Up, One Down, Two Push
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Matt Blewett-Imagn Images
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Brian Flores ⬆ The Vikings defensive coordinator masterminded a stout defensive effort in the team’s 15–10 victory over the Dolphins, the team Flores coached for three years before being fired in acrimonious circumstances. Minnesota improved to 4–0, becoming the first team since 1934 to do so while failing to score an offensive touchdown in two of its games. Flores was fired by Miami in 2022 and later sued the Dolphins and NFL, alleging he was racially discriminated against and that owner Stephen Ross pressured him to tank by offering him $100,000 per loss. The proceedings remain ongoing.
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Daniil Medvedev ⬇ The world No. 5 was defaulted from his Beijing semifinal match against Novak Djokovic after striking a spectator with a tennis ball. Medvedev will forfeit the $219,295 in prize money and 200 ranking points he would have earned for the week. That could have significant implications in the race for the Nitto ATP Finals, as Medvedev currently occupies the final spot of the eight-man field and sits just 330 points ahead of Alex de Minaur in the race. Medvedev trailed 7–5, 5–3, 15-all when the incident occurred.
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TNT Sports ⬆⬇ Chairman and CEO Luis Silberwasser told staff he will leave the company once the merger between Warner Bros. Discovery, TNT’s parent company, and Paramount is complete. “I am writing to let you know that, with the closing of the Paramount-WBD merger, I will be departing the company as TNT Sports and CBS Sports come together under new leadership,” Silberwasser said, according to CNBC. Under the new company, to be called Skydance, the sports groups will come under the leadership of CBS Sports CEO and president David Berson.
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Arizona State men’s hockey ⬆⬇ After more than a month of tumult surrounding the program, ASU opened its season on the road at Lindenwood on Friday. It did so without head coach Greg Powers, who was put on administrative leave last week following the Aug. 20 preseason workout that left defenseman Matthew Mayich on life support. The Sun Devils, who split the pair of games with the Lions, wore yellow ribbons on their helmets with Mayich’s number on them, and they also hung his jersey in the locker room. Despite the season being underway, questions about the future of their coaching staff still loom over the program. ASU has retained an independent investigator to probe the incident.
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YOUR NIGHTLY WATCH
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Sophie Cunningham calls double standard on A’ja Wilson, we break down ‘Hot for Hockey,’ should Blazers announcer have been fired?
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Find Your Channel >
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