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Ice Cube’s Olympic Callout; Inside IMG Media

  • The IOC brought back 3×3 basketball in this year’s Olympic Games for the second time.
  • Ice Cube says he can form a better 3-on-3 basketball team after Team USA’s disappointing performance.
Aric Becker-USA TODAY Sports

The International Olympic Committee brought back 3×3 basketball for just the second time, with the United States having a disappointing performance from both the men’s and women’s teams. Ice Cube, founder of the Big3 basketball league, discusses why he thinks he can form a better 3-on-3 basketball team than Team USA.

Plus, Adam Kelly, IMG media president, spoke with Owen Poindexter about the rapid evolution of media-rights deals, and how IMG continues to position itself ahead of that curve.

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