Month: December 2021

FIFA Targets More Partners for Esports, Women's Soccer

FIFA is restructuring its commercial partnership format with verticals across men’s soccer, women’s soccer, and esports.

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Companies All-In On Pickleball As Sport’s Popularity Soars

Pickleball saw around 4.2 million players in 2020, a 21% year-over-year increase according to the Sports & Fitness Industry Association.

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The New York Times Renews Interest in Buying The Athletic

Six months after talks stalled, The New York Times has reemerged as a potential buyer of The Athletic, sources told Front Office Sports.

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USA Gymnastics Reach $380M Settlement with Nassar Victims

The roughly 500 abuse victims of Larry Nassar have reached a $380 million settlement with USA Gymnastics, USOPC, and their insurers.

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Peloton Looks for Revival with ‘And Just Like That’ Ad

Peloton is looking to turn its fortunes around, starting with an ad that responds to the company’s surprising role in a new HBO show.

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New York Times Reconsiders Buying The Athletic

Six months after talks stalled, The New York Times has reemerged as a potential buyer of The Athletic, sources told Front Office Sports.

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La Liga Ratifies CVC Deal, Ligue 1 Could Be Next

La Liga ratified a deal with CVC Capital Partners that will see the private equity firm take a stake in the league’s media rights.

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NFL To Sell $275M In Debt, Roll $3.2B

The National Football League is issuing $275 million in debt and creating a five-year facility under the league-wide credit facility.

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Academy Sports Raises Full-Year Outlook After Strong Q3

Academy Sports raised its full-year revenue guidance following the company’s third-quarter earnings report.

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Gillette Stadium Set for $225M Renovation Project

The New England Patriots announced a $225 million renovation on Friday to enhance the fan experience at Gillette Stadium.

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