Month: October 2021

Premier League Temporarily Bans Owner-Affiliated Sponsorships

The Premier League temporarily banned owner-affiliated team sponsorships after Saudi Arabia’s sovereign wealth fund bought Newcastle.

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Sony Sells GSN Games to Scopely for $1B

Sony Pictures Entertainment has sold GSN Games to mobile gaming publisher Scopely in a deal valued at $1 billion.

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Lululemon Awarded Patent for Branded Shoe Line

Lululemon is making progress as it looks to launch a branded shoe line next year. The athleisure brand filed a patent to do so.

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A Record Three NBA Teams Now Worth Over $5 Billion

NBA franchises have reached new heights in value, as Forbes revealed its rankings for the league’s most valuable teams.

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La Liga Club Owner Launches Digital Platform with Cristiano Ronaldo

Valencia owner Peter Lim is launching a soccer-focused digital platform with Manchester United star Cristiano Ronaldo.

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Foot Locker Expands Its Business, Again

Just months after reporting $2.28 billion in Q2 revenue, Foot Locker is expanding its offerings with a private apparel label called LCKR.

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MLB, NBA, and NHL Could Launch Streaming Service

The NBA, NHL, and MLB could launch a streaming service that would offer local games without the need for a cable subscription.

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FIFA No Longer Exclusive to EA Sports

FIFA is ending its long-term exclusive partnership with Electronic Arts as it looks to widen its gaming and esports portfolio.

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Aristocrat Agrees to Buy Playtech for $3.7B

Slot-machine maker Aristocrat has entered an agreement to buy gambling software developer Playtech in a gaming deal worth $3.7 billion.

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The NIL Reality for One HBCU Conference

MEAC Commissioner Dennis Thomas sat down with FOS to discuss the conference’s NIL strategy.

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