Month: September 2021

Peloton Expanding Into Hotels, Health Clubs

Peloton is leveraging its $420 million acquisition of Precor to bring its machines into hotels, health clubs and universities.

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Sports Retailers May Turn From Vietnam Amid Factory Closings

Vietnam has been forced to shut down many of its retail manufacturing facilities, forcing sports retailers to consider looking elsewhere.

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EA Closes $1.4B Playdemic Acquisition

Electronic Arts closed its $1.4 billion acquisition of Playdemic, maker of popular mobile sports games like ‘Golf Clash.’

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Athletes First Top NFL Agency with $2B in Deals

Athletes First is the top sports agency for NFL players, with roughly $2 billion in negotiated contracts for 75 active players.

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Rams, NFL Near Potentially Costly Trial

A $1 billion figure could be ‘starting point’ for plaintiffs to settle ahead of the trial.

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Real Madrid, Barca Challenge La Liga’s Deal with CVC

Real Madrid, Barcelona, and Atlético Bilbao are challenging La Liga’s media revenue deal with CVC Capital Partners on legal grounds.

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Big Names Back Boom in $15M Series A

Boom Entertainment raised $15 million in its initial funding round that included New England Patriots owner Robert Kraft.

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Duke MBB’s Recipe for Social Media Success

One of the winningest programs in men’s college basketball is also dominating in a space off the court: social media.

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FIFA Duels UEFA Over Adding World Cups

FIFA wants to double the frequency of the World Cup to every two years. UEFA and CONMEBOL are opposed to the concept.

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The AI Marketplace Connecting Brands to Sports

Digital assets company Horizm has launched an AI-powered marketplace to help brands find sports sponsorships.

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