The Pac-12 has some of the most successful women’s sports programs in the country. In the last few years, they’ve grown in popularity. And they’re already generating significant revenue.
In his first press conference, incoming Pac-12 Commissioner George Kliavkoff listed his top three priorities. He also emphasized that he’ll focus on men’s basketball and football over women’s sports.
Streaming is on the rise as the number of cord-cutters continues to increase, video quality improves, and league licensing deals expire.