Month: May 2021

Don’t Ignore the Numbers

The Pac-12 has some of the most successful women’s sports programs in the country. In the last few years, they’ve grown in popularity. And they’re already generating significant revenue.

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Kliavkoff’s Priorities Are Clear

In his first press conference, incoming Pac-12 Commissioner George Kliavkoff listed his top three priorities. He also emphasized that he’ll focus on men’s basketball and football over women’s sports.

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Equinox Shifts Business Plan, Scores Big With App

Equinox Media is pulling ahead of its competition as gyms reopen, using its physical and digital offerings hand-in-hand.

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From Play-In Games To Portfolios, LeBron and Curry Are Forces

The NBA Play-In Tournament debuted Tuesday, but the main event is tonight: LeBron James vs. Stephen Curry.

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ESPN Continues Sports Doc Boom with ‘The Captain’

ESPN is producing a documentary series on Derek Jeter called The Captain, following sports documentaries The Last Dance and Drive to Survive.

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Wearables Offer New Type of Athlete-Fan Connection

WHOOP is creating new types of athlete-fan connections by publishing athlete biometrics, including during a PGA Tour broadcast.

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Planned Merger Would Create $4 Billion French TV Giant

French broadcasters TF1 and M6 have announced plans to merge into a $4.1 billion media company, the largest in the country’s history.

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Lamborghini Drops $1.8B to Enter Electric Market

Lamborghini is making a huge investment in electric vehicles, and will produce hybrid versions of all its models by 2024.

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Callaway Stock On A Run After Record $652M Q1

Callaway Golf has reaped the benefits of the booming golf industry with record results in Q1 2021.

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Media Rights Deals Reinforce Streaming As ‘The Future’ of Sports

Streaming is on the rise as the number of cord-cutters continues to increase, video quality improves, and league licensing deals expire.

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