Month: October 2020

PGA Tour Latest League to Partner with Hyperice

The deal follows similar partnerships Hyperice has landed with the NBA, NWHL, MLB and UFC in recent months.

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1,220 US Athletes Receive COVID-19 Relief Stipends

The entirety of the funds went to athletes who are “training and in contention” to represent the U.S. in Tokyo and at the Beijing 2022 Games.

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NIL Companies Forge Ahead Despite Undecided Regulations

Founders of college athlete NIL businesses said they’ve faced challenges navigating an industry where regulations haven’t been established.

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Brady’s New Deal

The long-term deal with the Tampa Bay quarterback will give the merchandiser exclusive distribution rights to Brady’s memorabilia.

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Streamers Among Us

Twitch has continued its run as the undisputed leader of livestreaming platforms, garnering 91.1% of the market share for hours streamed.

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American Sports In Europe

While European soccer leagues have gained solid popularity among American sports fans, U.S. leagues lack the same excitement across the Atlantic.

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MLB Normalcy In 2022?

With full stadiums not expected in 2021, Los Angeles Dodgers co-owner says revenue, fan experience could be back to normal in 2022.

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Athletes Unlimited to Add Lacrosse League in 2021

The women’s professional sports organization launched with softball this year. So far, 21 lacrosse players are confirmed.

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Former Sports Executive Launches Whiskey Brand with Sports at its Core

Sport are deeply integrated in the founders of Nine Banded Whiskey, which is why team partnerships are a point of focus in its marketing.

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Esports Streaming Startup VENN Raises $26 Million

VENN — which launched in August — is a live 24/7 streaming network for gaming and entertainment.

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