The deal follows similar partnerships Hyperice has landed with the NBA, NWHL, MLB and UFC in recent months.
The entirety of the funds went to athletes who are “training and in contention” to represent the U.S. in Tokyo and at the Beijing 2022 Games.
Founders of college athlete NIL businesses said they’ve faced challenges navigating an industry where regulations haven’t been established.
The long-term deal with the Tampa Bay quarterback will give the merchandiser exclusive distribution rights to Brady’s memorabilia.
Twitch has continued its run as the undisputed leader of livestreaming platforms, garnering 91.1% of the market share for hours streamed.
While European soccer leagues have gained solid popularity among American sports fans, U.S. leagues lack the same excitement across the Atlantic.
With full stadiums not expected in 2021, Los Angeles Dodgers co-owner says revenue, fan experience could be back to normal in 2022.
The women’s professional sports organization launched with softball this year. So far, 21 lacrosse players are confirmed.
Sport are deeply integrated in the founders of Nine Banded Whiskey, which is why team partnerships are a point of focus in its marketing.
VENN — which launched in August — is a live 24/7 streaming network for gaming and entertainment.
