Month: October 2020

Baker’s Latest Endorsement

Baker Mayfield is the latest athlete to endorse a CBD brand, becoming an ambassador to Beam. Mayfield had previously invested in the company — founded by former athletes — through […]

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Division I Officials Say NCAA Revenue Model Needs Reform, Per Survey

NCAA Division I officials overwhelmingly believe the Division I financial and governing model require major changes, a Knight Commission survey says.

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Tyler ‘Ninja’ Blevins Signs with CAA, Signaling Expansion into Hollywood

Gaming phenom Ninjja has said he’s looking to expand into doing “literally anything and everything Hollywood.”

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NWHL Adopts New Independent Ownership Model

Commissioner Dani Rylan Kearney is stepping down from her position, but will now serve as president of the original league ownership group.

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Famed Exec Billy Beane Poised to Move on From Baseball

Beane co-chairs RedBall Acquisition Corp. — a special purpose acquisition company that raised $575 million — which has a deal to merge with Red Sox owner John Henry and his various sports entities.

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Community-Backed ‘Crown League’ Rebrands as ‘Hall of Fantasy League’

Now owned by the Hall of Fame Resort & Entertainment Company, the league plans to hold its first draft in summer 2021.

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Dest, Pulisic Lead Way For Increasing U.S. Soccer Player Value

American players are making headway in the world of soccer by signing with big European clubs — with bigger fees than their predecessors.

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Content Marketing: Real-Time Storytelling in the COVID Era

A panel of experts discuss how the PGA TOUR has executed their storytelling strategy during the COVID-19 era.

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Baker Mayfield Takes Marketing Star Power to CBD Brand Beam

Baker Mayfield is CBD brand Beam’s latest athlete ambassador, building on an already weighty endorsement portfolio for the Cleveland Browns’ quarterback.

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EBay’s Sneaker Action

EBay is looking to get a piece of the $2 billion North American sneaker resale market. Yesterday, the company announced an authenticity guarantee that will cover sneakers priced at $100 […]

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