Month: September 2020

Soft Landing

Australian airline Qantas has ended a 30-year partnership with Rugby Australia early, potentially a sign of things to come in the sponsorship space. “While we’re dealing with this crisis and […]

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MAC in Action

The Mid-American Conference was the first conference to postpone college football and now it’s the last to come back. MAC schools unanimously voted to return to action with a six-game, […]

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Behind the Vail

Winter is coming and it appears COVID-19 will affect a second ski season. In Vail Resorts’ quarterly earnings report last week, the company said its financial outlook will continue to […]

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NFL Sees a Rise in Viewership with 2020 Season in Full Gear

NFL games have been the most-watched TV programs across major networks since the 2020 season began on Sept. 10 as millions of fans have tuned in. The Tampa Bay Buccaneers […]

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Cameo Brings Athletes and Fans Closer Together

With help from athletes like Caitlyn Jenner and Sloane Stephens, Cameo expects to generate $100 million in bookings in 2020.

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University of Iowa Hit with Title IX Lawsuit

Members of the University of Iowa women’s swimming and diving team filed a Title IX lawsuit in a attempt to save the sport from budget cuts.

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Former Disney, TikTok Exec Kevin Mayer in Talks to Join RedBird Capital

The longtime Disney executive and former TikTok CEO is reportedly in late-stage talks to join investment firm RedBird Capital.

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As Crimson Tide Rolls, So Does COVID-19 at the University of Alabama

The football team, along with the rest of the SEC, is forging ahead with a season while other students on campus battle COVID-19.

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Mookie Betts Becomes First Dodger to Have MLB’s Top Selling Jersey

Betts was traded from Boston to the Dodgers in February, and the team signed the 2018 AL MVP to a 12-year, $365 million deal that runs through the 2032 season.

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Jets Open BetMGM Studio as Expansion of Sports Betting Partnership

The New York Jets look at their new BetMGM Studio as a way to build out their partnership with a sports betting operator.

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