Month: August 2020

American Sports Viewers Are Changing Their Streaming Habits

(Grabyo is a proud partner of Front Office Sports) The continued quarantine in the United States has given people plenty of time to stream their favorite programs and update their […]

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Decisions, Decisions

As the NFL season approaches, teams are quickly announcing their fan attendance strategies — at least for the beginning of the regular season. On Tuesday, several teams announced they won’t […]

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Nike Cuts

Nike is reportedly ending its relationships with several retailers as the brand focuses on its own digital channels. As Nike’s direct-to-consumer platforms grow, it will look to move away from […]

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Streaming Wars

Facebook Gaming hit a new peak of 345 million hours watched in July. That is a 215% jump compared to July 2019. The growth was likely aided by the shutdown […]

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‘FaZe Simmo’

Philadelphia 76ers guard Ben Simmons dreamed about joining the esports organization FaZe Clan, so he bought a piece of it. After his new investment, Simmons is now a brand ambassador […]

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NFL Players to Join Madden NFL 21 Championship Series Programming

Engagement and viewership numbers soared for the Madden NFL 20 amid the COVID-19 pandemic, leading to a 30% year-over-year increase in unique players.

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Q&A: Blue Wire CEO On How Podcasting Is Shifting Sports Media

In 2018, Kevin Jones felt launching a localized podcast network built around teams would be a good business.  Fast forward two years and Blue Wire Media has seen its revenue […]

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Nets, NY Liberty Owners Commit $60 Million to Social Justice Causes

Joe and Clara Wu Tsai — owners of the Brooklyn Nets, NY Liberty and the Barclays Center — are committing an additional $50 million to social justice causes on top […]

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NWSL Looks to Continue Momentum with Regionalized Fall Series

After the breakout success of the Challenge Cup tournament in July, the National Women’s Soccer League will look to continue the momentum with a series beginning Sept. 5. The fall […]

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WNBA Using Growing Brand Appeal to Aid Sponsorship Push

Since the inception of the Changemaker program through the passage of a new collective bargaining agreement last winter, the WNBA has centered around AT&T, Deloitte, and Nike — brands whose values the league believes align with its own.

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