Month: August 2020

MLS, U.S. Soccer Score Content Distribution Deal With Bleacher Report

The new agreement, which runs through 2022, aims to create another avenue for soccer fans to consume content, as well as get MLS content in front of potential new fans.

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LSU Could Lose $80M Without Football, Big Ten Player Starts Petition

Following the Big Ten and Pac-12 postponing their fall sports seasons last week, NCAA Chief Medical Officer Brian Hainline said there’s no way to go forward with fall sports if […]

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NCAA Football Postponements Creates Void, Sports Back Performing Well

More than $1 billion worth of television ads could be disrupted this season as a result of college football postponements. ESPN and ABC alone have $850 million in ad sales […]

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Packers Fans Hesitant About Games, Teams Still Deciding

Green Bay Packers President Mark Murphy said more than 80% of the team’s season ticket holders have opted out of this season. The Packers will hold at least the first […]

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Sports Betting Outlook Rosy For Rest of 2020

Last week, Goldman Sachs put a “buy rating” on Penn National Gaming, noting major upside to the company’s customer acquisition potential through its ownership of Barstool Sports. Penn National is […]

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Former SMU Football Player Sues School Over Switch to Online Classes

Southern Methodist University faces lawsuit by former football player over switch to online learning in Spring 2020.

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Sports Brands Dive Deeper Into TikTok Rival Reels

Since the U.S. launch of Instagram’s Reels on Aug. 5, sports organizations are quickly adopting the short-form video feature and TikTok rival.

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PGA Tour Aims to Educate and Engage Fans With Live Odds Rollout

The Tour is looking to educate golf fans who may be new to sports betting, and engage with both established viewers and those who might be less familiar with the sport.

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Facebook to Allow Creators to Charge for Streaming

Facebook will allow creators to charge fees to users through Facebook Live under a new service announced by the social media giant on Friday. Paid Online Events will be available […]

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A Year After Fortnite Win, the Business of Bugha is Booming

Kyle ‘Bugha’ Giersdorf became a household name in esports after winning the first Fortnite World Champion. That has only grown since becoming VaynerGaming’s first client.

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