Month: July 2020

The Athletic Looking To Boost Subscribers With Cross-Marketing Deals

The Athletic has found early success with its content-first, subscription-driven business model. But back in February, the subscription-based sports website made a key course change in its business strategy. The […]

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NBA Remains At Forefront Of Sports’ Diversity and Inclusion Efforts

In a year plagued by pandemics and sudden pause, the NBA has maintained its status as one of sports’ leaders in diversity and inclusion. As the first league this year […]

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Manscaped Pushes Boundaries With “Below-The-Waist” 49ers Partnership

Men’s grooming company Manscaped made waves in June when it entered a partnership with the San Francisco 49ers as the team’s “official below the waist grooming partner.”  It wasn’t the […]

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Minor League Teams Pivot To Texas Collegiate League As Normal Season Canceled

Recognizing there was likely going to be no Minor League Baseball season in 2020, several teams in Texas and Oklahoma joined the Texas Collegiate League.  “You have to be creative […]

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Baseball Returns and Fans Celebrate Its Favorite Snack

Major League Baseball makes a much-anticipated return this week for a shortened 60-game season. Ordinarily, fans would be packing stadiums for opening day and lining the streets looking to take […]

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Riding the WAVE

WAVE.tv recently closed a $32 million Series A funding round, bringing the media company’s total fundraising to $40 million and valuing it between $50 million and $100 million. The company […]

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Sports Twitch

Twitch is launching a new sports category as it continues its push into non-video game content. The category will be home to existing NBA, NHL, NWSL, and UFC content already […]

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Baseball is Here

MLB Opening Day has finally arrived and plenty of brands are lining up to take advantage of the attention now being put on baseball. Fox has sold more than 90% […]

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Restructured Nike

Nike is shifting its executive team and cutting jobs as the company looks to further focus its efforts on its digital business amid a drop in retail sales due to […]

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WAVE.tv Raises $32M in Series A Funding To Continue Growth

Sports media startup WAVE.tv has raised $32 million in Series A funding of both equity and debt which it will use to broaden its reputation within the industry, as well […]

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