Month: March 2020

Asics Seeks Return To Top Of Running World With Marathon Sponsorships

As runners take off from the starting line at the Los Angeles Marathon, Asics is making a strong push to get back to the top of the running world.  Positioning […]

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NBC’s Curling Coverage Focuses On Sound And Strategy To Grow Viewership

While NBC Sports has found continued success with extremely valuable media properties like “Sunday Night Football,” which finished the NFL season as the number one primetime show a record ninth […]

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NASCAR Banks on Live Racing to Fuel TrackPass Customer Acquisitions

NASCAR launched TrackPass, its direct-to-consumer streaming service, on NBC Sports Gold at the end of 2019 to monetize racing fans’ love of motorsports through live race action and hours of […]

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Chicago Bulls Become First Team To Launch Branded Content On TikTok

Since launching a TikTok account in July 2019, Benny The Bull has been on the forefront of the platform. The account’s more than two million followers outnumber any North American […]

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Shot Callers: Janet Duch, President, New York Guardians

The XFL’s New York Guardians entered their inaugural season with a tough task on their plate. In a market like New York City, it’s difficult for fledgeling professional sports teams […]

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Savannah Bananas Drop Sponsorships and Put Faith in Fan Experience

The Savannah Bananas are dropping sponsors in an effort to make more money. The collegiate summer wood bat league team made the announcement last week with no immediate plans to […]

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South Bronx United Sparks Social Change Through Soccer

The South Bronx neighborhood has the highest poverty rate in the entire country. In 2009, when 38% of the district’s residents and an even higher percentage of children lived below […]

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FC Barcelona Social Media Scandal Rocks Club’s Global Presence

FC Barcelona’s international presence extends far beyond the pitch and into the global social media space.  For a second consecutive year, Barcelona finished 2019 with the most social interactions of […]

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