Month: July 2019

Indochino Wants Sports In Its Future With Team, Player Deals

While RJ Barrett had plenty of eyes on him at the NBA Draft, the team at custom apparel company Indochino was hoping his outfit would garner attention as well.  The […]

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Baseball Teams Aim To Bring Fans In, While Keeping Phones Out

For the Corpus Christi Hooks, the Houston Astros’ Double-A affiliate, the allure to come to one of their games should extend just beyond the play on the field. “We have […]

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Inside The Huddle: Group Player Rights with Gina Scott

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending […]

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Cathy Engelbert on Her Role and the Future of the WNBA

In a Front Office Sports exclusive, Editor Ian Thomas sits down with incoming WNBA Commissioner Cathy Engelbert ahead of taking over the role in full next week. Highlights of the […]

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ESPN To Show Alternate ‘Statcast’ Version Of HR Derby For Analytics Fans

For MLB fans fearful that their team’s slugger will be victim to the “Home Run Derby Curse,” ESPN has a broadcast of the competition for you. That topic will be […]

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MLB Network Adding Local Touch To Its Documentary Series

When it came to promoting its latest documentary on the 1995 Seattle Mariners team, MLB Network went right to the most captive audience – Mariners fans. The documentary, titled ‘The […]

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Expanded Gold Cup A Success For Concacaf

Concacaf’s efforts to expand its Gold Cup tournament both in terms of number of games and teams as well as in its fan-facing efforts has led to a revenue boost […]

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Shot Callers: Eric Mastalir of Nike

(Sports Tech Tokyo is a proud partner of Front Office Sports) Sports brands face a unique challenge in an increasingly technological world. Just because people love their phones and computers, however, […]

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Counter Logic Gaming Continuing Growth Under MSG With New Streaming Studio

When Madison Square Garden Co. acquired a controlling stake in Counter Logic Gaming in July 2017, the massive sports and entertainment company aimed to leverage its expertise in traditional stick […]

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Topps Highlights MLB Player Business Successes with Vaynerchuk Card Collection

For sports-card aficionados, they know baseball season is nearing when Topps releases its annual card series. With Major League Baseball celebrating its 150th anniversary this season, the card company wanted […]

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